Diffusion-based Adversarial Identity Manipulation for Facial Privacy Protection

The success of face recognition (FR) systems has led to serious privacy concerns due to potential unauthorized surveillance and user tracking on social networks. Existing methods for enhancing privacy fail to generate natural face images that can protect facial privacy. In this paper, we propose diffusion-based adversarial identity manipulation (DiffAIM) to generate natural and highly transferable adversarial faces against malicious FR systems. To be specific, we manipulate facial identity within the low-dimensional latent space of a diffusion model. This involves iteratively injecting gradient-based adversarial identity guidance during the reverse diffusion process, progressively steering the generation toward the desired adversarial faces. The guidance is optimized for identity convergence towards a target while promoting semantic divergence from the source, facilitating effective impersonation while maintaining visual naturalness. We further incorporate structure-preserving regularization to preserve facial structure consistency during manipulation. Extensive experiments on both face verification and identification tasks demonstrate that compared with the state-of-the-art, DiffAIM achieves stronger black-box attack transferability while maintaining superior visual quality. We also demonstrate the effectiveness of the proposed approach for commercial FR APIs, including Face++ and Aliyun.