Enhancing Serendipity Recommendation System by Constructing Dynamic User Knowledge Graphs with Large Language Models

The feedback loop in industrial recommendation systems reinforces homogeneous content, creates filter bubble effects, and diminishes user satisfaction. Recently, large language models(LLMs) have demonstrated potential in serendipity recommendation, thanks to their extensive world knowledge and superior reasoning capabilities. However, these models still face challenges in ensuring the rationality of the reasoning process, the usefulness of the reasoning results, and meeting the latency requirements of industrial recommendation systems (RSs). To address these challenges, we propose a method that leverages llm to dynamically construct user knowledge graphs, thereby enhancing the serendipity of recommendation systems. This method comprises a two stage framework:(1) two-hop interest reasoning, where user static profiles and historical behaviors are utilized to dynamically construct user knowledge graphs via llm. Two-hop reasoning, which can enhance the quality and accuracy of LLM reasoning results, is then performed on the constructed graphs to identify users' potential interests; and(2) Near-line adaptation, a cost-effective approach to deploying the aforementioned models in industrial recommendation systems. We propose a u2i (user-to-item) retrieval model that also incorporates i2i (item-to-item) retrieval capabilities, the retrieved items not only exhibit strong relevance to users' newly emerged interests but also retain the high conversion rate of traditional u2i retrieval. Our online experiments on the Dewu app, which has tens of millions of users, indicate that the method increased the exposure novelty rate by 4.62%, the click novelty rate by 4.85%, the average view duration per person by 0.15%, unique visitor click through rate by 0.07%, and unique visitor interaction penetration by 0.30%, enhancing user experience.

Contrastive Learning Subspace for Text Clustering

Contrastive learning has been frequently investigated to learn effective representations for text clustering tasks. While existing contrastive learning-based text clustering methods only focus on modeling instance-wise semantic similarity relationships, they ignore contextual information and underlying relationships among all instances that needs to be clustered. In this paper, we propose a novel text clustering approach called Subspace Contrastive Learning (SCL) which models cluster-wise relationships among instances. Specifically, the proposed SCL consists of two main modules: (1) a self-expressive module that constructs virtual positive samples and (2) a contrastive learning module that further learns a discriminative subspace to capture task-specific cluster-wise relationships among texts. Experimental results show that the proposed SCL method not only has achieved superior results on multiple task clustering datasets but also has less complexity in positive sample construction.