Unbiased Learning to Rank Meets Reality: Lessons from Baidu's Large-Scale Search Dataset

Unbiased learning-to-rank (ULTR) is a well-established framework for learning from user clicks, which are often biased by the ranker collecting the data. While theoretically justified and extensively tested in simulation, ULTR techniques lack empirical validation, especially on modern search engines. The dataset released for the WSDM Cup 2023, collected from Baidu's search engine, offers a rare opportunity to assess the real-world performance of prominent ULTR techniques. Despite multiple submissions during the WSDM Cup 2023 and the subsequent NTCIR ULTRE-2 task, it remains unclear whether the observed improvements stem from applying ULTR or other learning techniques. We revisit and extend the available experiments. We find that unbiased learning-to-rank techniques do not bring clear performance improvements, especially compared to the stark differences brought by the choice of ranking loss and query-document features. Our experiments reveal that ULTR robustly improves click prediction. However, these gains in click prediction do not translate to enhanced ranking performance on expert relevance annotations, implying that conclusions strongly depend on how success is measured in this benchmark.

Recent Advances in the Foundations and Applications of Unbiased Learning to Rank

Since its inception, the field of unbiased learning to rank (ULTR) has remained very active and has seen several impactful advancements in recent years. This tutorial provides both an introduction to the core concepts of the field and an overview of recent advancements in its foundations along with several applications of its methods. The tutorial is divided into four parts: Firstly, we give an overview of the different forms of bias that can be addressed with ULTR methods. Secondly, we present a comprehensive discussion of the latest estimation techniques in the ULTR field. Thirdly, we survey published results of ULTR in real-world applications. Fourthly, we discuss the connection between ULTR and fairness in ranking. We end by briefly reflecting on the future of ULTR research and its applications. This tutorial is intended to benefit both researchers and industry practitioners who are interested in developing new ULTR solutions or utilizing them in real-world applications.

An Offline Metric for the Debiasedness of Click Models

A well-known problem when learning from user clicks are inherent biases prevalent in the data, such as position or trust bias. Click models are a common method for extracting information from user clicks, such as document relevance in web search, or to estimate click biases for downstream applications such as counterfactual learning-to-rank, ad placement, or fair ranking. Recent work shows that the current evaluation practices in the community fail to guarantee that a well-performing click model generalizes well to downstream tasks in which the ranking distribution differs from the training distribution, i.e., under covariate shift. In this work, we propose an evaluation metric based on conditional independence testing to detect a lack of robustness to covariate shift in click models. We introduce the concept of debiasedness and a metric for measuring it. We prove that debiasedness is a necessary condition for recovering unbiased and consistent relevance scores and for the invariance of click prediction under covariate shift. In extensive semi-synthetic experiments, we show that our proposed metric helps to predict the downstream performance of click models under covariate shift and is useful in an off-policy model selection setting.