We are surrounded by an ever increasing amount of data that is stored in a variety of databases. In this article we will use a very liberal definition of \EM{database}. Basically any collection of data can be regarded as a database, ranging from the files in a directory on a disk, to ftp and web servers, through to relational or object-oriented databases. The sole reason for storing data in databases is that there is an anticipated need for the stored data at some time in the future. This means that providing smooth access paths by which stored information can be retrieved is at least as important as ensuring integrity of the stored information. In practice, however, providing users with adequate avenues by which to access stored information has received far less attention.
Following an early claim by Nelson & McEvoy \cite{Nelson:McEvoy:2007} suggesting that word associations can display `spooky action at a distance behaviour', a serious investigation of the potentially quantum nature of such associations is currently underway. This paper presents a simple quantum model of a word association system. It is shown that a quantum model of word entanglement can recover aspects of both the Spreading Activation equation and the Spooky-activation-at-a-distance equation, both of which are used to model the activation level of words in human memory.