Towards New Benchmark for AI Alignment & Sentiment Analysis in Socially Important Issues: A Comparative Study of Human and LLMs in the Context of AGI

With the expansion of neural networks, such as large language models, humanity is exponentially heading towards superintelligence. As various AI systems are increasingly integrated into the fabric of societies-through recommending values, devising creative solutions, and making decisions-it becomes critical to assess how these AI systems impact humans in the long run. This research aims to contribute towards establishing a benchmark for evaluating the sentiment of various Large Language Models in socially importan issues. The methodology adopted was a Likert scale survey. Seven LLMs, including GPT-4 and Bard, were analyzed and compared against sentiment data from three independent human sample populations. Temporal variations in sentiment were also evaluated over three consecutive days. The results highlighted a diversity in sentiment scores among LLMs, ranging from 3.32 to 4.12 out of 5. GPT-4 recorded the most positive sentiment score towards AGI, whereas Bard was leaning towards the neutral sentiment. The human samples, contrastingly, showed a lower average sentiment of 2.97. The temporal comparison revealed differences in sentiment evolution between LLMs in three days, ranging from 1.03% to 8.21%. The study's analysis outlines the prospect of potential conflicts of interest and bias possibilities in LLMs' sentiment formation. Results indicate that LLMs, akin to human cognitive processes, could potentially develop unique sentiments and subtly influence societies' perceptions towards various opinions formed within the LLMs.

Evaluating Large Language Models Against Human Annotators in Latent Content Analysis: Sentiment, Political Leaning, Emotional Intensity, and Sarcasm

In the era of rapid digital communication, vast amounts of textual data are generated daily, demanding efficient methods for latent content analysis to extract meaningful insights. Large Language Models (LLMs) offer potential for automating this process, yet comprehensive assessments comparing their performance to human annotators across multiple dimensions are lacking. This study evaluates the reliability, consistency, and quality of seven state-of-the-art LLMs, including variants of OpenAI's GPT-4, Gemini, Llama, and Mixtral, relative to human annotators in analyzing sentiment, political leaning, emotional intensity, and sarcasm detection. A total of 33 human annotators and eight LLM variants assessed 100 curated textual items, generating 3,300 human and 19,200 LLM annotations, with LLMs evaluated across three time points to examine temporal consistency. Inter-rater reliability was measured using Krippendorff's alpha, and intra-class correlation coefficients assessed consistency over time. The results reveal that both humans and LLMs exhibit high reliability in sentiment analysis and political leaning assessments, with LLMs demonstrating higher internal consistency than humans. In emotional intensity, LLMs displayed higher agreement compared to humans, though humans rated emotional intensity significantly higher. Both groups struggled with sarcasm detection, evidenced by low agreement. LLMs showed excellent temporal consistency across all dimensions, indicating stable performance over time. This research concludes that LLMs, especially GPT-4, can effectively replicate human analysis in sentiment and political leaning, although human expertise remains essential for emotional intensity interpretation. The findings demonstrate the potential of LLMs for consistent and high-quality performance in certain areas of latent content analysis.

Amplification of Addictive New Media Features in the Metaverse

The emergence of the metaverse, envisioned as a hyperreal virtual universe facilitating boundless human interaction, stands to revolutionize our conception of media, with significant impacts on addiction, creativity, relationships, and social polarization. This paper aims to dissect the addictive potential of the metaverse due to its immersive and interactive features, scrutinize the effects of its recommender systems on creativity and social polarization, and explore potential consequences stemming from the metaverse development. We employed a literature review methodology, drawing parallels from the research on new media platforms and examining the progression of reality-mimicking features in media from historical perspectives to understand this transformative digital frontier. The findings suggest that these immersive and interactive features could potentially exacerbate media addiction. The designed recommender systems, while aiding personalization and user engagement, might contribute to social polarization and affect the diversity of creative output. However, our conclusions are based primarily on theoretical propositions from studies conducted on existing media platforms and lack empirical support specific to the metaverse. Therefore, this paper identifies a critical gap requiring further research, through empirical studies focused on metaverse use and addiction and exploration of privacy, security, and ethical implications associated with this burgeoning digital universe. As the development of the metaverse accelerates, it is incumbent on scholars, technologists, and policymakers to navigate its multilayered impacts thoughtfully to balance innovation with societal well-being.

GPT-4 Surpassing Human Performance in Linguistic Pragmatics

As Large Language Models (LLMs) become increasingly integrated into everyday life, their capabilities to understand and emulate human cognition are under steady examination. This study investigates the ability of LLMs to comprehend and interpret linguistic pragmatics, an aspect of communication that considers context and implied meanings. Using Grice's communication principles, LLMs and human subjects (N=76) were evaluated based on their responses to various dialogue-based tasks. The findings revealed the superior performance and speed of LLMs, particularly GPT4, over human subjects in interpreting pragmatics. GPT4 also demonstrated accuracy in the pre-testing of human-written samples, indicating its potential in text analysis. In a comparative analysis of LLMs using human individual and average scores, the models exhibited significant chronological improvement. The models were ranked from lowest to highest score, with GPT2 positioned at 78th place, GPT3 ranking at 23rd, Bard at 10th, GPT3.5 placing 5th, Best Human scoring 2nd, and GPT4 achieving the top spot. The findings highlight the remarkable progress made in the development and performance of these LLMs. Future studies should consider diverse subjects, multiple languages, and other cognitive aspects to fully comprehend the capabilities of LLMs. This research holds significant implications for the development and application of AI-based models in communication-centered sectors.