The Prosocial Ranking Challenge: Reducing Polarization on Social Media without Sacrificing Engagement

We report the first direct comparisons of multiple alternative social media algorithms on multiple platforms on outcomes of societal interest. We used a browser extension to modify which posts were shown to desktop social media users, randomly assigning 9,386 users to a control group or one of five alternative ranking algorithms which simultaneously altered content across three platforms for six months during the US 2024 presidential election. This reduced our preregistered index of affective polarization by an average of 0.03 standard deviations (p < 0.05), including a 1.5 degree decrease in differences between the 100 point inparty and outparty feeling thermometers. We saw reductions in active use time for Facebook (-0.37 min/day) and Reddit (-0.2 min/day), but an increase of 0.32 min/day (p < 0.01) for X/Twitter. We saw an increase in reports of negative social media experiences but found no effects on well-being, news knowledge, outgroup empathy, perceptions of and support for partisan violence. This implies that bridging content can improve some societal outcomes without necessarily conflicting with the engagement-driven business model of social media.

An AI-Powered Research Assistant in the Lab: A Practical Guide for Text Analysis Through Iterative Collaboration with LLMs

Analyzing texts such as open-ended responses, headlines, or social media posts is a time- and labor-intensive process highly susceptible to bias. LLMs are promising tools for text analysis, using either a predefined (top-down) or a data-driven (bottom-up) taxonomy, without sacrificing quality. Here we present a step-by-step tutorial to efficiently develop, test, and apply taxonomies for analyzing unstructured data through an iterative and collaborative process between researchers and LLMs. Using personal goals provided by participants as an example, we demonstrate how to write prompts to review datasets and generate a taxonomy of life domains, evaluate and refine the taxonomy through prompt and direct modifications, test the taxonomy and assess intercoder agreements, and apply the taxonomy to categorize an entire dataset with high intercoder reliability. We discuss the possibilities and limitations of using LLMs for text analysis.