Integrating Response Time and Attention Duration in Bayesian Preference Learning for Multiple Criteria Decision Aiding

We introduce a multiple criteria Bayesian preference learning framework incorporating behavioral cues for decision aiding. The framework integrates pairwise comparisons, response time, and attention duration to deepen insights into decision-making processes. The approach employs an additive value function model and utilizes a Bayesian framework to derive the posterior distribution of potential ranking models by defining the likelihood of observed preference data and specifying a prior on the preference structure. This distribution highlights each model's ability to reconstruct Decision-Makers' holistic pairwise comparisons. By leveraging both response time as a proxy for cognitive effort and alternative discriminability as well as attention duration as an indicator of criterion importance, the proposed model surpasses traditional methods by uncovering richer behavioral patterns. We report the results of a laboratory experiment on mobile phone contract selection involving 30 real subjects using a dedicated application with time-, eye-, and mouse-tracking components. We validate the novel method's ability to reconstruct complete preferences. The detailed ablation studies reveal time- and attention-related behavioral patterns, confirming that integrating comprehensive data leads to developing models that better align with the DM's actual preferences.

Recommending Multiple Criteria Decision Analysis Methods with A New Taxonomy-based Decision Support System

We present the Multiple Criteria Decision Analysis Methods Selection Software (MCDA-MSS). This decision support system helps analysts answering a recurring question in decision science: Which is the most suitable Multiple Criteria Decision Analysis method (or a subset of MCDA methods) that should be used for a given Decision-Making Problem (DMP)?. The MCDA-MSS includes guidance to lead decision-making processes and choose among an extensive collection (over 200) of MCDA methods. These are assessed according to an original comprehensive set of problem characteristics. The accounted features concern problem formulation, preference elicitation and types of preference information, desired features of a preference model, and construction of the decision recommendation. The applicability of the MCDA-MSS has been tested on several case studies. The MCDA-MSS includes the capabilities of (i) covering from very simple to very complex DMPs, (ii) offering recommendations for DMPs that do not match any method from the collection, (iii) helping analysts prioritize efforts for reducing gaps in the description of the DMPs, and (iv) unveiling methodological mistakes that occur in the selection of the methods. A community-wide initiative involving experts in MCDA methodology, analysts using these methods, and decision-makers receiving decision recommendations will contribute to expansion of the MCDA-MSS.