Personagram: Bridging Personas and Product Design for Creative Ideation with Multimodal LLMs

Product designers often begin their design process with handcrafted personas. While personas are intended to ground design decisions in consumer preferences, they often fall short in practice by remaining abstract, expensive to produce, and difficult to translate into actionable design features. As a result, personas risk serving as static reference points rather than tools that actively shape design outcomes. To address these challenges, we built Personagram, an interactive system powered by multimodal large language models (MLLMs) that helps designers explore detailed census-based personas, extract product features inferred from persona attributes, and recombine them for specific customer segments. In a study with 12 professional designers, we show that Personagram facilitates more actionable ideation workflows by structuring multimodal thinking from persona attributes to product design features, achieving higher engagement with personas, perceived transparency, and satisfaction compared to a chat-based baseline. We discuss implications of integrating AI-generated personas into product design workflows.

Authors' Values and Attitudes Towards AI-bridged Scalable Personalization of Creative Language Arts

Generative AI has the potential to create a new form of interactive media: AI-bridged creative language arts (CLA), which bridge the author and audience by personalizing the author's vision to the audience's context and taste at scale. However, it is unclear what the authors' values and attitudes would be regarding AI-bridged CLA. To identify these values and attitudes, we conducted an interview study with 18 authors across eight genres (e.g., poetry, comics) by presenting speculative but realistic AI-bridged CLA scenarios. We identified three benefits derived from the dynamics between author, artifact, and audience: those that 1) authors get from the process, 2) audiences get from the artifact, and 3) authors get from the audience. We found how AI-bridged CLA would either promote or reduce these benefits, along with authors' concerns. We hope our investigation hints at how AI can provide intriguing experiences to CLA audiences while promoting authors' values.