Benchmarking Logistic Regression, SVM, and LightGBM Against BiLSTM with Attention for Sentiment Analysis on Indonesian Product Reviews

Sentiment analysis of product reviews on e-commerce platforms plays a critical role in automatically understanding customer satisfaction and providing actionable insights for sellers seeking to improve product quality. This paper presents a comprehensive benchmarking study comparing a Machine Learning (ML) approach via the PyCaret AutoML framework against a Deep Learning (DL) approach based on a Bidirectional Long Short-Term Memory (BiLSTM) architecture with an Attention mechanism for binary sentiment classification on Indonesian product reviews. The dataset comprises 19,728 samples balanced equally between positive and negative reviews. For the ML approach, three prominent algorithms were evaluated via 10-fold stratified cross-validation: Logistic Regression (LR), Support Vector Machine (SVM) with a linear kernel, and Light Gradient Boosting Machine (LightGBM). Logistic Regression achieved the best ML performance with an accuracy of 97.26\% and an F1-score of 97.26\%. The BiLSTM with Attention model, evaluated on 3,946 held-out test samples, achieved an accuracy of 97.24\% and an F1-score of 97.24\%. These comparative results demonstrate that traditional ML algorithms with proper preprocessing and feature extraction can compete closely with, and even marginally outperform, more complex sequential DL architectures on high-dimensional datasets, while simultaneously offering greater computational efficiency.

Benchmarking PyCaret AutoML Against IndoBERT Fine-Tuning for Sentiment Analysis on Indonesian IKN Twitter Data

This paper benchmarks a classical machine learning approach based on PyCaret AutoML against a deep learning approach based on IndoBERT fine-tuning for binary sentiment analysis of Indonesian-language Twitter comments related to Ibu Kota Nusantara (IKN). The dataset contains 1,472 manually labeled samples, consisting of 780 negative and 692 positive comments. In the machine learning setting, Logistic Regression, Naive Bayes, and Support Vector Machine were evaluated using 10-fold cross-validation, with Logistic Regression achieving the best performance among the classical models at 77.57% accuracy and 77.17% F1-score. In the deep learning setting, the indobenchmark/indobert-base-p1 model was fine-tuned for five epochs and achieved 89.59% test accuracy and 89.37% F1-score. The results show that IndoBERT substantially outperforms the machine learning baselines, highlighting the effectiveness of Transformer-based contextual representations for informal Indonesian social media text.