Sentiment Analysis and Customer Satisfaction Prediction on E-Commerce Platforms Based on YouTube Comments Using the XGBoost Algorithm

The exponential expansion of digital commerce in Indonesia has significantly shifted consumer interactions toward video-centric social networks, particularly YouTube. Consequently, the sheer volume of unstructured, multi-contextual comments poses a tremendous challenge for manual sentiment tracking. This study investigates and constructs a predictive model for customer satisfaction leveraging the Extreme Gradient Boosting (XGBoost) architecture coupled with Term Frequency-Inverse Document Frequency (TF-IDF) vectorization. By utilizing a secondary dataset of YouTube comments retrieved from e-commerce review videos, the raw text underwent rigorous preprocessing to generate normalized numerical features. The experimental results demonstrate that the PyCaret-optimized machine learning framework delivers superior classification resilience. Beyond standard performance metrics, lexical evaluations and feature-importance mapping uncover a notable phenomenon: e-commerce discourse is heavily infiltrated by socio-political terminologies, which ultimately influence the polarity of audience satisfaction.

A Comparative Study of PyCaret AutoML and CNN-BiLSTM for Binary Hate Speech Detection in Indonesian Twitter

This paper compares a PyCaret AutoML branch and a CNN-BiLSTM branch for binary hate speech detection on Indonesian Twitter using the HS label from the corpus of Ibrohim and Budi. Both branches share the same preprocessing pipeline so that the comparison reflects modelling differences rather than inconsistent data preparation. The conventional branch uses TF-IDF with a lexicon-based abusive-word count, whereas the neural branch learns dense token representations and captures both local phrase patterns and bidirectional context. The benchmark is built from the released 13,130-row annotation table, whose HS label yields a 58:42 class ratio. On the held-out split, CNN-BiLSTM achieves the best result with 83.8% accuracy, 79.8% precision, 82.7% recall, and 81.2% F1-score. Within the PyCaret branch, Random Forest is the strongest conventional model with 77.2% accuracy and 77.0% F1-score. The neural branch therefore improves accuracy by 6.6 points and F1-score by 4.2 points. Exploratory corpus analysis, learning curves, and confusion matrices show that the dataset is short-text, moderately imbalanced, and still difficult because many decisions depend on local lexical cues plus short contextual composition. The study concludes that PyCaret AutoML is an effective conventional benchmarking framework, whereas CNN-BiLSTM is the stronger end model for the reported benchmark setting.

A Comparison of Traditional Machine Learning Algorithms and LSTM-Based Deep Learning Models for Email Sentiment Analysis

The rapid growth of electronic communication has necessitated more robust systems for email classification and sentiment detection. This study presents a comparative performance analysis between traditional machine learning algorithms and deep learning architectures, specifically focusing on Support Vector Machines (SVMs), Logistic Regression, Naive Bayes, and Long Short-Term Memory (LSTM). Utilizing Word2Vec embeddings for feature representation, our experimental results indicate that the SVM model with a linear kernel achieves the highest efficiency and accuracy, reaching a peak performance of 98.74%. While the LSTM model demonstrates exceptional recall capabilities in detecting spam-related sentiments, it requires significantly more computational time compared to discriminative statistical models. Detailed evaluations via confusion matrices further reveal that traditional classifiers remain highly robust for dense vector spaces. This research concludes that for email detection tasks, SVM offers the most optimal balance between predictive precision and processing speed. These findings provide critical insights for developing high-performance automated email filtering systems in professional and academic environments.

Sentiment Analysis of Indonesian Spotify Reviews Using Machine Learning and BiLSTM

This paper benchmarks classical machine learning and deep learning approaches for three-class sentiment classification of Indonesian Spotify reviews. Using 100,000 scraped reviews and 70,155 cleaned samples, the study compares Support Vector Machine, Multinomial Naive Bayes, and Decision Tree models with a two-layer BiLSTM. Both approaches use the same preprocessing pipeline, including slang normalization, stopword removal, and stemming. Decision Tree achieves the best performance among the classical models, while BiLSTM attains the highest weighted F1-score overall but fails on the minority neutral class. The paper concludes that BiLSTM is stronger for overall sentiment detection, whereas machine learning with SMOTE provides more balanced three-class performance.

Benchmarking Logistic Regression, SVM, Naive Bayes, and IndoBERT Fine-Tuning for Sentiment Analysis on Indonesian Product Reviews

The exponential growth of e-commerce platforms in Indonesia has generated a massive volume of user-generated product reviews. Analyzing the sentiment of these reviews is critical for measuring customer satisfaction and identifying product issues at scale. This paper benchmarks traditional Machine Learning (ML) approaches against a Transformer-based Deep Learning model for a three-class sentiment analysis task (positive, neutral, negative) on the Tokopedia Product Reviews 2025 dataset. We implemented Term Frequency-Inverse Document Frequency (TF-IDF) feature extraction coupled with three algorithms: Logistic Regression, Linear Support Vector Machine (SVM), and Multinomial Naive Bayes as robust baselines. Subsequently, we fine-tuned the IndoBERT model (indobenchmark/indobert-base-p1) for contextual sequence classification. To computationally address the severe class imbalance inherent in e-commerce feedback, we applied balanced class weights for the baseline models and engineered a custom weighted cross-entropy loss function within the IndoBERT training loop, following the broader motivation of imbalanced-learning research. Our comprehensive evaluation using Accuracy, Macro F1-score, and Weighted F1-score revealed that the traditional Linear SVC model significantly outperformed the IndoBERT model in our experimental setup, achieving an Accuracy of 97.60% and a Macro F1-score of 0.5510, compared to IndoBERT's 88.70% and 0.5088. Detailed analysis indicates that this performance gap was primarily driven by discrepancies in the data sampling regimes, where baselines utilized the full corpus while the Transformer was constrained to a sampled subset. Finally, we demonstrate the practical viability of our pipeline by deploying the final sentiment classification model as an interactive Gradio web application.

Benchmarking Logistic Regression, SVM, and LightGBM Against BiLSTM with Attention for Sentiment Analysis on Indonesian Product Reviews

Sentiment analysis of product reviews on e-commerce platforms plays a critical role in automatically understanding customer satisfaction and providing actionable insights for sellers seeking to improve product quality. This paper presents a comprehensive benchmarking study comparing a Machine Learning (ML) approach via the PyCaret AutoML framework against a Deep Learning (DL) approach based on a Bidirectional Long Short-Term Memory (BiLSTM) architecture with an Attention mechanism for binary sentiment classification on Indonesian product reviews. The dataset comprises 19,728 samples balanced equally between positive and negative reviews. For the ML approach, three prominent algorithms were evaluated via 10-fold stratified cross-validation: Logistic Regression (LR), Support Vector Machine (SVM) with a linear kernel, and Light Gradient Boosting Machine (LightGBM). Logistic Regression achieved the best ML performance with an accuracy of 97.26\% and an F1-score of 97.26\%. The BiLSTM with Attention model, evaluated on 3,946 held-out test samples, achieved an accuracy of 97.24\% and an F1-score of 97.24\%. These comparative results demonstrate that traditional ML algorithms with proper preprocessing and feature extraction can compete closely with, and even marginally outperform, more complex sequential DL architectures on high-dimensional datasets, while simultaneously offering greater computational efficiency.