AdSight: Scalable and Accurate Quantification of User Attention in Multi-Slot Sponsored Search

Modern Search Engine Results Pages (SERPs) present complex layouts where multiple elements compete for visibility. Attention modelling is crucial for optimising web design and computational advertising, whereas attention metrics can inform ad placement and revenue strategies. We introduce AdSight, a method leveraging mouse cursor trajectories to quantify in a scalable and accurate manner user attention in multi-slot environments like SERPs. AdSight uses a novel Transformer-based sequence-to-sequence architecture where the encoder processes cursor trajectory embeddings, and the decoder incorporates slot-specific features, enabling robust attention prediction across various SERP layouts. We evaluate our approach on two Machine Learning tasks: (1)~\emph{regression}, to predict fixation times and counts; and (2)~\emph{classification}, to determine some slot types were noticed. Our findings demonstrate the model's ability to predict attention with unprecedented precision, offering actionable insights for researchers and practitioners.

Diffusion Models for Tabular Data Imputation and Synthetic Data Generation

Data imputation and data generation have important applications for many domains, like healthcare and finance, where incomplete or missing data can hinder accurate analysis and decision-making. Diffusion models have emerged as powerful generative models capable of capturing complex data distributions across various data modalities such as image, audio, and time series data. Recently, they have been also adapted to generate tabular data. In this paper, we propose a diffusion model for tabular data that introduces three key enhancements: (1) a conditioning attention mechanism, (2) an encoder-decoder transformer as the denoising network, and (3) dynamic masking. The conditioning attention mechanism is designed to improve the model's ability to capture the relationship between the condition and synthetic data. The transformer layers help model interactions within the condition (encoder) or synthetic data (decoder), while dynamic masking enables our model to efficiently handle both missing data imputation and synthetic data generation tasks within a unified framework. We conduct a comprehensive evaluation by comparing the performance of diffusion models with transformer conditioning against state-of-the-art techniques, such as Variational Autoencoders, Generative Adversarial Networks and Diffusion Models, on benchmark datasets. Our evaluation focuses on the assessment of the generated samples with respect to three important criteria, namely: (1) Machine Learning efficiency, (2) statistical similarity, and (3) privacy risk mitigation. For the task of data imputation, we consider the efficiency of the generated samples across different levels of missing features.

Graph Neural Network contextual embedding for Deep Learning on Tabular Data

All industries are trying to leverage Artificial Intelligence (AI) based on their existing big data which is available in so called tabular form, where each record is composed of a number of heterogeneous continuous and categorical columns also known as features. Deep Learning (DL) has consituted a major breathrough for AI in fields related to human skills like natural language processing, but its applicability to tabular data has been more challenging. More classical Machine Learning (ML) models like tree-based ensemble ones usually perform better. In this manuscript a novel DL model that uses Graph Neural Network (GNN), more specifically Interaction Network (IN), for contextual embedding is introduced. Its results outperform those of the recently published survey with DL benchmark based on five public datasets, achieving also competitive results when compared to boosted-tree solutions.