Language-based Valence and Arousal Expressions between the United States and China: a Cross-Cultural Examination

Although affective expressions of individuals have been extensively studied using social media, research has primarily focused on the Western context. There are substantial differences among cultures that contribute to their affective expressions. This paper examines the differences between Twitter (X) in the United States and Sina Weibo posts in China on two primary dimensions of affect - valence and arousal. We study the difference in the functional relationship between arousal and valence (so-called V-shaped) among individuals in the US and China and explore the associated content differences. Furthermore, we correlate word usage and topics in both platforms to interpret their differences. We observe that for Twitter users, the variation in emotional intensity is less distinct between negative and positive emotions compared to Weibo users, and there is a sharper escalation in arousal corresponding with heightened emotions. From language features, we discover that affective expressions are associated with personal life and feelings on Twitter, while on Weibo such discussions are about socio-political topics in the society. These results suggest a West-East difference in the V-shaped relationship between valence and arousal of affective expressions on social media influenced by content differences. Our findings have implications for applications and theories related to cultural differences in affective expressions.

Integrating Psychometrics and Computing Perspectives on Bias and Fairness in Affective Computing: A Case Study of Automated Video Interviews

We provide a psychometric-grounded exposition of bias and fairness as applied to a typical machine learning pipeline for affective computing. We expand on an interpersonal communication framework to elucidate how to identify sources of bias that may arise in the process of inferring human emotions and other psychological constructs from observed behavior. Various methods and metrics for measuring fairness and bias are discussed along with pertinent implications within the United States legal context. We illustrate how to measure some types of bias and fairness in a case study involving automatic personality and hireability inference from multimodal data collected in video interviews for mock job applications. We encourage affective computing researchers and practitioners to encapsulate bias and fairness in their research processes and products and to consider their role, agency, and responsibility in promoting equitable and just systems.

Studying Cultural Differences in Emoji Usage across the East and the West

Global acceptance of Emojis suggests a cross-cultural, normative use of Emojis. Meanwhile, nuances in Emoji use across cultures may also exist due to linguistic differences in expressing emotions and diversity in conceptualizing topics. Indeed, literature in cross-cultural psychology has found both normative and culture-specific ways in which emotions are expressed. In this paper, using social media, we compare the Emoji usage based on frequency, context, and topic associations across countries in the East (China and Japan) and the West (United States, United Kingdom, and Canada). Across the East and the West, our study examines a) similarities and differences on the usage of different categories of Emojis such as People, Food \& Drink, Travel \& Places etc., b) potential mapping of Emoji use differences with previously identified cultural differences in users' expression about diverse concepts such as death, money emotions and family, and c) relative correspondence of validated psycho-linguistic categories with Ekman's emotions. The analysis of Emoji use in the East and the West reveals recognizable normative and culture specific patterns. This research reveals the ways in which Emojis can be used for cross-cultural communication.