Prototype-Aligned Federated Soft-Prompts for Continual Web Personalization

Continual web personalization is essential for engagement, yet real-world non-stationarity and privacy constraints make it hard to adapt quickly without forgetting long-term preferences. We target this gap by seeking a privacy-conscious, parameter-efficient interface that controls stability-plasticity at the user/session level while tying user memory to a shared semantic prior. We propose ProtoFed-SP, a prompt-based framework that injects dual-timescale soft prompts into a frozen backbone: a fast, sparse short-term prompt tracks session intent, while a slow long-term prompt is anchored to a small server-side prototype library that is continually refreshed via differentially private federated aggregation. Queries are routed to Top-M prototypes to compose a personalized prompt. Across eight benchmarks, ProtoFed-SP improves NDCG@10 by +2.9% and HR@10 by +2.0% over the strongest baselines, with notable gains on Amazon-Books (+5.0% NDCG vs. INFER), H&M (+2.5% vs. Dual-LoRA), and Taobao (+2.2% vs. FedRAP). It also lowers forgetting (AF) and Steps-to-95% and preserves accuracy under practical DP budgets. Our contribution is a unifying, privacy-aware prompting interface with prototype anchoring that delivers robust continual personalization and offers a transparent, controllable mechanism to balance stability and plasticity in deployment.

From Points to Coalitions: Hierarchical Contrastive Shapley Values for Prioritizing Data Samples

How should we quantify the value of each training example when datasets are large, heterogeneous, and geometrically structured? Classical Data-Shapley answers in principle, but its O(n!) complexity and point-wise perspective are ill-suited to modern scales. We propose Hierarchical Contrastive Data Valuation (HCDV), a three-stage framework that (i) learns a contrastive, geometry-preserving representation, (ii) organizes the data into a balanced coarse-to-fine hierarchy of clusters, and (iii) assigns Shapley-style payoffs to coalitions via local Monte-Carlo games whose budgets are propagated downward. HCDV collapses the factorial burden to O(T sum_{l} K_{l}) = O(T K_max log n), rewards examples that sharpen decision boundaries, and regularizes outliers through curvature-based smoothness. We prove that HCDV approximately satisfies the four Shapley axioms with surplus loss O(eta log n), enjoys sub-Gaussian coalition deviation tilde O(1/sqrt{T}), and incurs at most k epsilon_infty regret for top-k selection. Experiments on four benchmarks--tabular, vision, streaming, and a 45M-sample CTR task--plus the OpenDataVal suite show that HCDV lifts accuracy by up to +5 pp, slashes valuation time by up to 100x, and directly supports tasks such as augmentation filtering, low-latency streaming updates, and fair marketplace payouts.