Why is "Chicago" Predictive of Deceptive Reviews? Using LLMs to Discover Language Phenomena from Lexical Cues

Deceptive reviews mislead consumers, harm businesses, and undermine trust in online marketplaces. Machine learning classifiers can learn from large amounts of training examples to effectively distinguish deceptive reviews from genuine ones. However, the distinguishing features learned by these classifiers are often subtle, fragmented, and difficult for humans to interpret. In this work, we explore using large language models (LLMs) to translate machine-learned lexical cues into human-understandable language phenomena that can differentiate deceptive reviews from genuine ones. We show that language phenomena obtained in this manner are empirically grounded in data, generalizable across similar domains, and more predictive than phenomena either in LLMs' prior knowledge or obtained through in-context learning. These language phenomena have the potential to aid people in critically assessing the credibility of online reviews in environments where deception detection classifiers are unavailable.

Why is "Problems" Predictive of Positive Sentiment? A Case Study of Explaining Unintuitive Features in Sentiment Classification

Explainable AI (XAI) algorithms aim to help users understand how a machine learning model makes predictions. To this end, many approaches explain which input features are most predictive of a target label. However, such explanations can still be puzzling to users (e.g., in product reviews, the word "problems" is predictive of positive sentiment). If left unexplained, puzzling explanations can have negative impacts. Explaining unintuitive associations between an input feature and a target label is an underexplored area in XAI research. We take an initial effort in this direction using unintuitive associations learned by sentiment classifiers as a case study. We propose approaches for (1) automatically detecting associations that can appear unintuitive to users and (2) generating explanations to help users understand why an unintuitive feature is predictive. Results from a crowdsourced study (N=300) found that our proposed approaches can effectively detect and explain predictive but unintuitive features in sentiment classification.