On Narrative: The Rhetorical Mechanisms of Online Polarisation

Polarisation research has demonstrated how people cluster in homogeneous groups with opposing opinions. However, this effect emerges not only through interaction between people, limiting communication between groups, but also between narratives, shaping opinions and partisan identities. Yet, how polarised groups collectively construct and negotiate opposing interpretations of reality, and whether narratives move between groups despite limited interactions, remains unexplored. To address this gap, we formalise the concept of narrative polarisation and demonstrate its measurement in 212 YouTube videos and 90,029 comments on the Israeli-Palestinian conflict. Based on structural narrative theory and implemented through a large language model, we extract the narrative roles assigned to central actors in two partisan information environments. We find that while videos produce highly polarised narratives, comments significantly reduce narrative polarisation, harmonising discourse on the surface level. However, on a deeper narrative level, recurring narrative motifs reveal additional differences between partisan groups.

Mapping News Narratives Using LLMs and Narrative-Structured Text Embeddings

Given the profound impact of narratives across various societal levels, from personal identities to international politics, it is crucial to understand their distribution and development over time. This is particularly important in online spaces. On the Web, narratives can spread rapidly and intensify societal divides and conflicts. While many qualitative approaches exist, quantifying narratives remains a significant challenge. Computational narrative analysis lacks frameworks that are both comprehensive and generalizable. To address this gap, we introduce a numerical narrative representation grounded in structuralist linguistic theory. Chiefly, Greimas' Actantial Model represents a narrative through a constellation of six functional character roles. These so-called actants are genre-agnostic, making the model highly generalizable. We extract the actants using an open-source LLM and integrate them into a Narrative-Structured Text Embedding that captures both the semantics and narrative structure of a text. We demonstrate the analytical insights of the method on the example of 5000 full-text news articles from Al Jazeera and The Washington Post on the Israel-Palestine conflict. Our method successfully distinguishes articles that cover the same topics but differ in narrative structure.