Overcoming Anchoring Bias: The Potential of AI and XAI-based Decision Support

Information systems (IS) are frequently designed to leverage the negative effect of anchoring bias to influence individuals' decision-making (e.g., by manipulating purchase decisions). Recent advances in Artificial Intelligence (AI) and the explanations of its decisions through explainable AI (XAI) have opened new opportunities for mitigating biased decisions. So far, the potential of these technological advances to overcome anchoring bias remains widely unclear. To this end, we conducted two online experiments with a total of N=390 participants in the context of purchase decisions to examine the impact of AI and XAI-based decision support on anchoring bias. Our results show that AI alone and its combination with XAI help to mitigate the negative effect of anchoring bias. Ultimately, our findings have implications for the design of AI and XAI-based decision support and IS to overcome cognitive biases.

Short-Term Electricity Load Forecasting Using the Temporal Fusion Transformer: Effect of Grid Hierarchies and Data Sources

Recent developments related to the energy transition pose particular challenges for distribution grids. Hence, precise load forecasts become more and more important for effective grid management. Novel modeling approaches such as the Transformer architecture, in particular the Temporal Fusion Transformer (TFT), have emerged as promising methods for time series forecasting. To date, just a handful of studies apply TFTs to electricity load forecasting problems, mostly considering only single datasets and a few covariates. Therefore, we examine the potential of the TFT architecture for hourly short-term load forecasting across different time horizons (day-ahead and week-ahead) and network levels (grid and substation level). We find that the TFT architecture does not offer higher predictive performance than a state-of-the-art LSTM model for day-ahead forecasting on the entire grid. However, the results display significant improvements for the TFT when applied at the substation level with a subsequent aggregation to the upper grid-level, resulting in a prediction error of 2.43% (MAPE) for the best-performing scenario. In addition, the TFT appears to offer remarkable improvements over the LSTM approach for week-ahead forecasting (yielding a predictive error of 2.52% (MAPE) at the lowest). We outline avenues for future research using the TFT approach for load forecasting, including the exploration of various grid levels (e.g., grid, substation, and household level).

Explainable AI for tailored electricity consumption feedback -- an experimental evaluation of visualizations

Machine learning (ML) methods can effectively analyse data, recognize patterns in them, and make high-quality predictions. Good predictions usually come along with "black-box" models that are unable to present the detected patterns in a human-readable way. Technical developments recently led to eXplainable Artificial Intelligence (XAI) techniques that aim to open such black-boxes and enable humans to gain new insights from detected patterns. We investigated the application of XAI in an area where specific insights can have a significant effect on consumer behaviour, namely electricity use. Knowing that specific feedback on individuals' electricity consumption triggers resource conservation, we created five visualizations with ML and XAI methods from electricity consumption time series for highly personalized feedback, considering existing domain-specific design knowledge. Our experimental evaluation with 152 participants showed that humans can assimilate the pattern displayed by XAI visualizations, but such visualizations should follow known visualization patterns to be well-understood by users.

Augmented cross-selling through explainable AI -- a case from energy retailing

The advance of Machine Learning (ML) has led to a strong interest in this technology to support decision making. While complex ML models provide predictions that are often more accurate than those of traditional tools, such models often hide the reasoning behind the prediction from their users, which can lead to lower adoption and lack of insight. Motivated by this tension, research has put forth Explainable Artificial Intelligence (XAI) techniques that uncover patterns discovered by ML. Despite the high hopes in both ML and XAI, there is little empirical evidence of the benefits to traditional businesses. To this end, we analyze data on 220,185 customers of an energy retailer, predict cross-purchases with up to 86% correctness (AUC), and show that the XAI method SHAP provides explanations that hold for actual buyers. We further outline implications for research in information systems, XAI, and relationship marketing.