Complement or substitute? How AI increases the demand for human skills

The question of whether AI substitutes or complements human work is central to debates on the future of work. This paper examines the impact of AI on skill demand and compensation in the U.S. economy, analysing 12 million online job vacancies from 2018 to 2023. It investigates internal effects (within-job substitution and complementation) and external effects (across occupations, industries, and regions). Our findings reveal a significant increase in demand for AI-complementary skills, such as digital literacy, teamwork, and resilience, alongside rising wage premiums for these skills in AI roles like Data Scientist. Conversely, substitute skills, including customer service and text review, have declined in both demand and value within AI-related positions. Examining external effects, we find a notable rise in demand for complementary skills in non-AI roles linked to the growth of AI-related jobs in specific industries or regions. At the same time, there is a moderate decline in non-AI roles requiring substitute skills. Overall, AI's complementary effect is up to 50% larger than its substitution effect, resulting in net positive demand for skills. These results, replicated for the UK and Australia, highlight AI's transformative impact on workforce skill requirements. They suggest reskilling efforts should prioritise not only technical AI skills but also complementary skills like ethics and digital literacy.