Words That Stick: Predicting Decision Making and Synonym Engagement Using Cognitive Biases and Computational Linguistics

This research draws upon cognitive psychology and information systems studies to anticipate user engagement and decision-making on digital platforms. By employing natural language processing (NLP) techniques and insights from cognitive bias research, we delve into user interactions with synonyms within digital content. Our methodology synthesizes four cognitive biasesRepresentativeness, Ease-of-use, Affect, and Distributioninto the READ model. Through a comprehensive user survey, we assess the model's ability to predict user engagement, discovering that synonyms that accurately represent core ideas, are easy to understand, elicit emotional responses, and are commonly encountered, promote greater user engagement. Crucially, our work offers a fresh lens on human-computer interaction, digital behaviors, and decision-making processes. Our results highlight the promise of cognitive biases as potent indicators of user engagement, underscoring their significance in designing effective digital content across fields like education and marketing.

A Predictive Model of Digital Information Engagement: Forecasting User Engagement With English Words by Incorporating Cognitive Biases, Computational Linguistics and Natural Language Processing

This study introduces and empirically tests a novel predictive model for digital information engagement (IE) - the READ model, an acronym for the four pivotal attributes of engaging information: Representativeness, Ease-of-use, Affect, and Distribution. Conceptualized within the theoretical framework of Cumulative Prospect Theory, the model integrates key cognitive biases with computational linguistics and natural language processing to develop a multidimensional perspective on information engagement. A rigorous testing protocol was implemented, involving 50 randomly selected pairs of synonymous words (100 words in total) from the WordNet database. These words' engagement levels were evaluated through a large-scale online survey (n = 80,500) to derive empirical IE metrics. The READ attributes for each word were then computed and their predictive efficacy examined. The findings affirm the READ model's robustness, accurately predicting a word's IE level and distinguishing the more engaging word from a pair of synonyms with an 84% accuracy rate. The READ model's potential extends across various domains, including business, education, government, and healthcare, where it could enhance content engagement and inform AI language model development and generative text work. Future research should address the model's scalability and adaptability across different domains and languages, thereby broadening its applicability and efficacy.

The Ways of Words: The Impact of Word Choice on Information Engagement and Decision Making

Little research has explored how information engagement (IE), the degree to which individuals interact with and use information in a manner that manifests cognitively, behaviorally, and affectively. This study explored the impact of phrasing, specifically word choice, on IE and decision making. Synthesizing two theoretical models, User Engagement Theory UET and Information Behavior Theory IBT, a theoretical framework illustrating the impact of and relationships among the three IE dimensions of perception, participation, and perseverance was developed and hypotheses generated. The framework was empirically validated in a large-scale user study measuring how word choice impacts the dimensions of IE. The findings provide evidence that IE differs from other forms of engagement in that it is driven and fostered by the expression of the information itself, regardless of the information system used to view, interact with, and use the information. The findings suggest that phrasing can have a significant effect on the interpretation of and interaction with digital information, indicating the importance of expression of information, in particular word choice, on decision making and IE. The research contributes to the literature by identifying methods for assessment and improvement of IE and decision making with digital text.