Decentralized Decision Making in Two Sided Manufacturing-as-a-Service Marketplaces

Advancements in digitization have enabled two sided manufacturing-as-a-service (MaaS) marketplaces which has significantly reduced product development time for designers. These platforms provide designers with access to manufacturing resources through a network of suppliers and have instant order placement capabilities. Two key decision making levers are typically used to optimize the operations of these marketplaces: pricing and matching. The existing marketplaces operate in a centralized structure where they have complete control over decision making. However, a decentralized organization of the platform enables transparency of information across clients and suppliers. This dissertation focuses on developing tools for decision making enabling decentralization in MaaS marketplaces. In pricing mechanisms, a data driven method is introduced which enables small service providers to price services based on specific attributes of the services offered. A data mining method recommends a network based price to a supplier based on its attributes and the attributes of other suppliers on the platform. Three different approaches are considered for matching mechanisms. First, a reverse auction mechanism is introduced where designers bid for manufacturing services and the mechanism chooses a supplier which can match the bid requirements and stated price. The second approach uses mechanism design and mathematical programming to develop a stable matching mechanism for matching orders to suppliers based on their preferences. Empirical simulations are used to test the mechanisms in a simulated 3D printing marketplace and to evaluate the impact of stability on its performance. The third approach considers the matching problem in a dynamic and stochastic environment where demand (orders) and supply (supplier capacities) arrive over time and matching is performed online.

Network Based Pricing for 3D Printing Services in Two-Sided Manufacturing-as-a-Service Marketplace

This paper presents approaches to determine a network based pricing for 3D printing services in the context of a two-sided manufacturing-as-a-service marketplace. The intent is to provide cost analytics to enable service bureaus to better compete in the market by moving away from setting ad-hoc and subjective prices. A data mining approach with machine learning methods is used to estimate a price range based on the profile characteristics of 3D printing service suppliers. The model considers factors such as supplier experience, supplier capabilities, customer reviews and ratings from past orders, and scale of operations among others to estimate a price range for suppliers' services. Data was gathered from existing marketplace websites, which was then used to train and test the model. The model demonstrates an accuracy of 65% for US based suppliers and 59% for Europe based suppliers to classify a supplier's 3D Printer listing in one of the seven price categories. The improvement over baseline accuracy of 25% demonstrates that machine learning based methods are promising for network based pricing in manufacturing marketplaces. Conventional methodologies for pricing services through activity based costing are inefficient in strategically pricing 3D printing service offering in a connected marketplace. As opposed to arbitrarily determining prices, this work proposes an approach to determine prices through data mining methods to estimate competitive prices. Such tools can be built into online marketplaces to help independent service bureaus to determine service price rates.