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Attribution Modeling Increases Efficiency of Bidding in Display Advertising


Jul 21, 2017
Eustache Diemert, Julien Meynet, Pierre Galland, Damien Lefortier

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* The first two authors contributed equally to this paper, and should be regarded as co-first authors. Accepted at AdKDD TargetAd workshop at KDD'17 

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Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions


Jul 12, 2017
Flavian Vasile, Damien Lefortier, Olivier Chapelle

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* First version of the paper was presented at NIPS 2015 Workshop on E-Commerce: https://sites.google.com/site/nips15ecommerce/papers Third version of the paper will be presented at AdKDD 2017 Workshop: adkdd17.wixsite.com/adkddtargetad2017 

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Large-scale Validation of Counterfactual Learning Methods: A Test-Bed


Jun 25, 2017
Damien Lefortier, Adith Swaminathan, Xiaotao Gu, Thorsten Joachims, Maarten de Rijke

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* 10 pages, What If workshop NIPS 2016 

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Field-aware Factorization Machines in a Real-world Online Advertising System


Feb 23, 2017
Yuchin Juan, Damien Lefortier, Olivier Chapelle

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