Evaluation of a Search Interface for Preference-Based Ranking -- Measuring User Satisfaction and System Performance

Finding a product online can be a challenging task for users. Faceted search interfaces, often in combination with recommenders, can support users in finding a product that fits their preferences. However, those preferences are not always equally weighted: some might be more important to a user than others (e.g. red is the favorite color, but blue is also fine) and sometimes preferences are even contradictory (e.g. the lowest price vs. the highest performance). Often, there is even no product that meets all preferences. In those cases, faceted search interfaces reach their limits. In our research, we investigate the potential of a search interface, which allows a preference-based ranking based on weighted search and facet terms. We performed a user study with 24 participants and measured user satisfaction and system performance. The results show that with the preference-based search interface the users were given more alternatives that best meet their preferences and that they are more satisfied with the selected product than with a search interface using standard facets. Furthermore, in this work we study the relationship between user satisfaction and search precision within the whole search session and found first indications that there might be a relation between them.

UNDR: User-Needs-Driven Ranking of Products in E-Commerce

Online retailers often offer a vast choice of products to their customers to filter and browse through. The order in which the products are listed depends on the ranking algorithm employed in the online shop. State-of-the-art ranking methods are complex and draw on many different information, e.g., user query and intent, product attributes, popularity, recency, reviews, or purchases. However, approaches that incorporate user-generated data such as click-through data, user ratings, or reviews disadvantage new products that have not yet been rated by customers. We therefore propose the User-Needs-Driven Ranking (UNDR) method that accounts for explicit customer needs by using facet popularity and facet value popularity. As a user-centered approach that does not rely on post-purchase ratings or reviews, our method bypasses the cold-start problem while still reflecting the needs of an average customer. In two preliminary user studies, we compare our ranking method with a rating-based ranking baseline. Our findings show that our proposed approach generates a ranking that fits current customer needs significantly better than the baseline. However, a more fine-grained usage-specific ranking did not further improve the ranking.

Dataset of Natural Language Queries for E-Commerce

Shopping online is more and more frequent in our everyday life. For e-commerce search systems, understanding natural language coming through voice assistants, chatbots or from conversational search is an essential ability to understand what the user really wants. However, evaluation datasets with natural and detailed information needs of product-seekers which could be used for research do not exist. Due to privacy issues and competitive consequences, only few datasets with real user search queries from logs are openly available. In this paper, we present a dataset of 3,540 natural language queries in two domains that describe what users want when searching for a laptop or a jacket of their choice. The dataset contains annotations of vague terms and key facts of 1,754 laptop queries. This dataset opens up a range of research opportunities in the fields of natural language processing and (interactive) information retrieval for product search.

Starting Conversations with Search Engines -- Interfaces that Elicit Natural Language Queries

Search systems on the Web rely on user input to generate relevant results. Since early information retrieval systems, users are trained to issue keyword searches and adapt to the language of the system. Recent research has shown that users often withhold detailed information about their initial information need, although they are able to express it in natural language. We therefore conduct a user study (N = 139) to investigate how four different design variants of search interfaces can encourage the user to reveal more information. Our results show that a chatbot-inspired search interface can increase the number of mentioned product attributes by 84% and promote natural language formulations by 139% in comparison to a standard search bar interface.

Evaluation of Word Embeddings for the Social Sciences

Word embeddings are an essential instrument in many NLP tasks. Most available resources are trained on general language from Web corpora or Wikipedia dumps. However, word embeddings for domain-specific language are rare, in particular for the social science domain. Therefore, in this work, we describe the creation and evaluation of word embedding models based on 37,604 open-access social science research papers. In the evaluation, we compare domain-specific and general language models for (i) language coverage, (ii) diversity, and (iii) semantic relationships. We found that the created domain-specific model, even with a relatively small vocabulary size, covers a large part of social science concepts, their neighborhoods are diverse in comparison to more general models. Across all relation types, we found a more extensive coverage of semantic relationships.