Agentic AI Optimisation (AAIO): what it is, how it works, why it matters, and how to deal with it

The emergence of Agentic Artificial Intelligence (AAI) systems capable of independently initiating digital interactions necessitates a new optimisation paradigm designed explicitly for seamless agent-platform interactions. This article introduces Agentic AI Optimisation (AAIO) as an essential methodology for ensuring effective integration between websites and agentic AI systems. Like how Search Engine Optimisation (SEO) has shaped digital content discoverability, AAIO can define interactions between autonomous AI agents and online platforms. By examining the mutual interdependency between website optimisation and agentic AI success, the article highlights the virtuous cycle that AAIO can create. It further explores the governance, ethical, legal, and social implications (GELSI) of AAIO, emphasising the necessity of proactive regulatory frameworks to mitigate potential negative impacts. The article concludes by affirming AAIO's essential role as part of a fundamental digital infrastructure in the era of autonomous digital agents, advocating for equitable and inclusive access to its benefits.

Digital Democracy in the Age of Artificial Intelligence

This chapter explores the influence of Artificial Intelligence (AI) on digital democracy, focusing on four main areas: citizenship, participation, representation, and the public sphere. It traces the evolution from electronic to virtual and network democracy, underscoring how each stage has broadened democratic engagement through technology. Focusing on digital citizenship, the chapter examines how AI can improve online engagement and promote ethical behaviour while posing privacy risks and fostering identity stereotyping. Regarding political participation, it highlights AI's dual role in mobilising civic actions and spreading misinformation. Regarding representation, AI's involvement in electoral processes can enhance voter registration, e-voting, and the efficiency of result tabulation but raises concerns regarding privacy and public trust. Also, AI's predictive capabilities shift the dynamics of political competition, posing ethical questions about manipulation and the legitimacy of democracy. Finally, the chapter examines how integrating AI and digital technologies can facilitate democratic political advocacy and personalised communication. However, this also comes with higher risks of misinformation and targeted propaganda.

Generative AI in EU Law: Liability, Privacy, Intellectual Property, and Cybersecurity

The advent of Generative AI, particularly through Large Language Models (LLMs) like ChatGPT and its successors, marks a paradigm shift in the AI landscape. Advanced LLMs exhibit multimodality, handling diverse data formats, thereby broadening their application scope. However, the complexity and emergent autonomy of these models introduce challenges in predictability and legal compliance. This paper delves into the legal and regulatory implications of Generative AI and LLMs in the European Union context, analyzing aspects of liability, privacy, intellectual property, and cybersecurity. It critically examines the adequacy of the existing and proposed EU legislation, including the Artificial Intelligence Act (AIA) draft, in addressing the unique challenges posed by Generative AI in general and LLMs in particular. The paper identifies potential gaps and shortcomings in the legislative framework and proposes recommendations to ensure the safe and compliant deployment of generative models, ensuring they align with the EU's evolving digital landscape and legal standards.