Using LLMs for the Extraction and Normalization of Product Attribute Values

Product offers on e-commerce websites often consist of a textual product title and a textual product description. In order to provide features such as faceted product filtering or content-based product recommendation, the websites need to extract attribute-value pairs from the unstructured product descriptions. This paper explores the potential of using large language models (LLMs), such as OpenAI's GPT-3.5 and GPT-4, to extract and normalize attribute values from product titles and product descriptions. For our experiments, we introduce the WDC Product Attribute-Value Extraction (WDC PAVE) dataset. WDC PAVE consists of product offers from 87 websites that provide schema$.$org annotations. The offers belong to five different categories, each featuring a specific set of attributes. The dataset provides manually verified attribute-value pairs in two forms: (i) directly extracted values and (ii) normalized attribute values. The normalization of the attribute values requires systems to perform the following types of operations: name expansion, generalization, unit of measurement normalization, and string wrangling. Our experiments demonstrate that GPT-4 outperforms PLM-based extraction methods by 10%, achieving an F1-Score of 91%. For the extraction and normalization of product attribute values, GPT-4 achieves a similar performance to the extraction scenario, while being particularly strong at string wrangling and name expansion.

Product Attribute Value Extraction using Large Language Models

E-commerce applications such as faceted product search or product comparison are based on structured product descriptions like attribute/value pairs. The vendors on e-commerce platforms do not provide structured product descriptions but describe offers using titles or descriptions. To process such offers, it is necessary to extract attribute/value pairs from textual product attributes. State-of-the-art attribute/value extraction techniques rely on pre-trained language models (PLMs), such as BERT. Two major drawbacks of these models for attribute/value extraction are that (i) the models require significant amounts of task-specific training data and (ii) the fine-tuned models face challenges in generalizing to attribute values not included in the training data. This paper explores the potential of large language models (LLMs) as a training data-efficient and robust alternative to PLM-based attribute/value extraction methods. We consider hosted LLMs, such as GPT-3.5 and GPT-4, as well as open-source LLMs based on Llama2. We evaluate the models in a zero-shot scenario and in a scenario where task-specific training data is available. In the zero-shot scenario, we compare various prompt designs for representing information about the target attributes of the extraction. In the scenario with training data, we investigate (i) the provision of example attribute values, (ii) the selection of in-context demonstrations, and (iii) the fine-tuning of GPT-3.5. Our experiments show that GPT-4 achieves an average F1-score of 85% on the two evaluation datasets while the best PLM-based techniques perform on average 5% worse using the same amount of training data. GPT-4 achieves a 10% higher F1-score than the best open-source LLM. The fine-tuned GPT-3.5 model reaches a similar performance as GPT-4 while being significantly more cost-efficient.

Entity Matching using Large Language Models

Entity Matching is the task of deciding whether two entity descriptions refer to the same real-world entity. Entity Matching is a central step in most data integration pipelines and an enabler for many e-commerce applications which require to match products offers from different vendors. State-of-the-art entity matching methods often rely on pre-trained language models (PLMs) such as BERT or RoBERTa. Two major drawbacks of these models for entity matching are that (i) the models require significant amounts of task-specific training data and (ii) the fine-tuned models are not robust concerning out-of-distribution entities. In this paper, we investigate using large language models (LLMs) for entity matching as a less domain-specific training data reliant and more robust alternative to PLM-based matchers. Our study covers hosted LLMs, such as GPT3.5 and GPT4, as well as open source LLMs based on Llama2 which can be run locally. We evaluate these models in a zero-shot scenario as well as a scenario where task-specific training data is available. We compare different prompt designs as well as the prompt sensitivity of the models in the zero-shot scenario. We investigate (i) the selection of in-context demonstrations, (ii) the generation of matching rules, as well as (iii) fine-tuning GPT3.5 in the second scenario using the same pool of training data across the different approaches. Our experiments show that GPT4 without any task-specific training data outperforms fine-tuned PLMs (RoBERTa and Ditto) on three out of five benchmark datasets reaching F1 scores around 90%. The experiments with in-context learning and rule generation show that all models beside of GPT4 benefit from these techniques (on average 5.9% and 2.2% F1), while GPT4 does not need such additional guidance in most cases...

Product Information Extraction using ChatGPT

Structured product data in the form of attribute/value pairs is the foundation of many e-commerce applications such as faceted product search, product comparison, and product recommendation. Product offers often only contain textual descriptions of the product attributes in the form of titles or free text. Hence, extracting attribute/value pairs from textual product descriptions is an essential enabler for e-commerce applications. In order to excel, state-of-the-art product information extraction methods require large quantities of task-specific training data. The methods also struggle with generalizing to out-of-distribution attributes and attribute values that were not a part of the training data. Due to being pre-trained on huge amounts of text as well as due to emergent effects resulting from the model size, Large Language Models like ChatGPT have the potential to address both of these shortcomings. This paper explores the potential of ChatGPT for extracting attribute/value pairs from product descriptions. We experiment with different zero-shot and few-shot prompt designs. Our results show that ChatGPT achieves a performance similar to a pre-trained language model but requires much smaller amounts of training data and computation for fine-tuning.

Column Type Annotation using ChatGPT

Column type annotation is the task of annotating the columns of a relational table with the semantic type of the values contained in each column. Column type annotation is a crucial pre-processing step for data search and integration in the context of data lakes. State-of-the-art column type annotation methods either rely on matching table columns to properties of a knowledge graph or fine-tune pre-trained language models such as BERT for the column type annotation task. In this work, we take a different approach and explore using ChatGPT for column type annotation. We evaluate different prompt designs in zero- and few-shot settings and experiment with providing task definitions and detailed instructions to the model. We further implement a two-step table annotation pipeline which first determines the class of the entities described in the table and depending on this class asks ChatGPT to annotate columns using only the relevant subset of the overall vocabulary. Using instructions as well as the two-step pipeline, ChatGPT reaches F1 scores of over 85% in zero- and one-shot setups. To reach a similar F1 score a RoBERTa model needs to be fine-tuned with 300 examples. This comparison shows that ChatGPT is able deliver competitive results for the column type annotation task given no or only a minimal amount of task-specific demonstrations.

Using ChatGPT for Entity Matching

Entity Matching is the task of deciding if two entity descriptions refer to the same real-world entity. State-of-the-art entity matching methods often rely on fine-tuning Transformer models such as BERT or RoBERTa. Two major drawbacks of using these models for entity matching are that (i) the models require significant amounts of fine-tuning data for reaching a good performance and (ii) the fine-tuned models are not robust concerning out-of-distribution entities. In this paper, we investigate using ChatGPT for entity matching as a more robust, training data-efficient alternative to traditional Transformer models. We perform experiments along three dimensions: (i) general prompt design, (ii) in-context learning, and (iii) provision of higher-level matching knowledge. We show that ChatGPT is competitive with a fine-tuned RoBERTa model, reaching an average zero-shot performance of 83% F1 on a challenging matching task on which RoBERTa requires 2000 training examples for reaching a similar performance. Adding in-context demonstrations to the prompts further improves the F1 by up to 5% even using only a small set of 20 handpicked examples. Finally, we show that guiding the zero-shot model by stating higher-level matching rules leads to similar gains as providing in-context examples.

SC-Block: Supervised Contrastive Blocking within Entity Resolution Pipelines

The goal of entity resolution is to identify records in multiple datasets that represent the same real-world entity. However, comparing all records across datasets can be computationally intensive, leading to long runtimes. To reduce these runtimes, entity resolution pipelines are constructed of two parts: a blocker that applies a computationally cheap method to select candidate record pairs, and a matcher that afterwards identifies matching pairs from this set using more expensive methods. This paper presents SC-Block, a blocking method that utilizes supervised contrastive learning for positioning records in the embedding space, and nearest neighbour search for candidate set building. We benchmark SC-Block against eight state-of-the-art blocking methods. In order to relate the training time of SC-Block to the reduction of the overall runtime of the entity resolution pipeline, we combine SC-Block with four matching methods into complete pipelines. For measuring the overall runtime, we determine candidate sets with 98% pair completeness and pass them to the matcher. The results show that SC-Block is able to create smaller candidate sets and pipelines with SC-Block execute 1.5 to 2 times faster compared to pipelines with other blockers, without sacrificing F1 score. Blockers are often evaluated using relatively small datasets which might lead to runtime effects resulting from a large vocabulary size being overlooked. In order to measure runtimes in a more challenging setting, we introduce a new benchmark dataset that requires large numbers of product offers to be blocked. On this large-scale benchmark dataset, pipelines utilizing SC-Block and the best-performing matcher execute 8 times faster than pipelines utilizing another blocker with the same matcher reducing the runtime from 2.5 hours to 18 minutes, clearly compensating for the 5 minutes required for training SC-Block.

WDC Products: A Multi-Dimensional Entity Matching Benchmark

The difficulty of an entity matching task depends on a combination of multiple factors such as the amount of corner-case pairs, the fraction of entities in the test set that have not been seen during training, and the size of the development set. Current entity matching benchmarks usually represent single points in the space along such dimensions or they provide for the evaluation of matching methods along a single dimension, for instance the amount of training data. This paper presents WDC Products, an entity matching benchmark which provides for the systematic evaluation of matching systems along combinations of three dimensions while relying on real-word data. The three dimensions are (i) amount of corner-cases (ii) generalization to unseen entities, and (iii) development set size. Generalization to unseen entities is a dimension not covered by any of the existing benchmarks yet but is crucial for evaluating the robustness of entity matching systems. WDC Products is based on heterogeneous product data from thousands of e-shops which mark-up products offers using schema.org annotations. Instead of learning how to match entity pairs, entity matching can also be formulated as a multi-class classification task that requires the matcher to recognize individual entities. WDC Products is the first benchmark that provides a pair-wise and a multi-class formulation of the same tasks and thus allows to directly compare the two alternatives. We evaluate WDC Products using several state-of-the-art matching systems, including Ditto, HierGAT, and R-SupCon. The evaluation shows that all matching systems struggle with unseen entities to varying degrees. It also shows that some systems are more training data efficient than others.

Supervised Contrastive Learning for Product Matching

Contrastive learning has seen increasing success in the fields of computer vision and information retrieval in recent years. This poster is the first work that applies contrastive learning to the task of product matching in e-commerce using product offers from different e-shops. More specifically, we employ a supervised contrastive learning technique to pre-train a Transformer encoder which is afterwards fine-tuned for the matching problem using pair-wise training data. We further propose a source-aware sampling strategy which enables contrastive learning to be applied for use cases in which the training data does not contain product idenifiers. We show that applying supervised contrastive pre-training in combination with source-aware sampling significantly improves the state-of-the art performance on several widely used benchmark datasets: For Abt-Buy, we reach an F1 of 94.29 (+3.24 compared to the previous state-of-the-art), for Amazon-Google 79.28 (+ 3.7). For WDC Computers datasets, we reach improvements between +0.8 and +8.84 F1 depending on the training set size. Further experiments with data augmentation and self-supervised contrastive pre-training show, that the former can be helpful for smaller training sets while the latter leads to a significant decline in performance due to inherent label-noise. We thus conclude that contrastive pre-training has a high potential for product matching use cases in which explicit supervision is available.

Cross-Language Learning for Entity Matching

Transformer-based matching methods have significantly moved the state-of-the-art for less-structured matching tasks involving textual entity descriptions. In order to excel on these tasks, Transformer-based matching methods require a decent amount of training pairs. Providing enough training data can be challenging, especially if a matcher for non-English entity descriptions should be learned. This paper explores along the use case of matching product offers from different e-shops to which extent it is possible to improve the performance of Transformer-based entity matchers by complementing a small set of training pairs in the target language, German in our case, with a larger set of English-language training pairs. Our experiments using different Transformers show that extending the German set with English pairs is always beneficial. The impact of adding the English pairs is especially high in low-resource settings in which only a rather small number of non-English pairs is available. As it is often possible to automatically gather English training pairs from the Web by using schema.org annotations, our results could proof relevant for many product matching scenarios targeting low-resource languages.