LLM Social Simulations Are a Promising Research Method

Accurate and verifiable large language model (LLM) simulations of human research subjects promise an accessible data source for understanding human behavior and training new AI systems. However, results to date have been limited, and few social scientists have adopted these methods. In this position paper, we argue that the promise of LLM social simulations can be achieved by addressing five tractable challenges. We ground our argument in a literature survey of empirical comparisons between LLMs and human research subjects, commentaries on the topic, and related work. We identify promising directions with prompting, fine-tuning, and complementary methods. We believe that LLM social simulations can already be used for exploratory research, such as pilot experiments for psychology, economics, sociology, and marketing. More widespread use may soon be possible with rapidly advancing LLM capabilities, and researchers should prioritize developing conceptual models and evaluations that can be iteratively deployed and refined at pace with ongoing AI advances.

The Geometry of Culture: Analyzing Meaning through Word Embeddings

We demonstrate the utility of a new methodological tool, neural-network word embedding models, for large-scale text analysis, revealing how these models produce richer insights into cultural associations and categories than possible with prior methods. Word embeddings represent semantic relations between words as geometric relationships between vectors in a high-dimensional space, operationalizing a relational model of meaning consistent with contemporary theories of identity and culture. We show that dimensions induced by word differences (e.g. man - woman, rich - poor, black - white, liberal - conservative) in these vector spaces closely correspond to dimensions of cultural meaning, and the projection of words onto these dimensions reflects widely shared cultural connotations when compared to surveyed responses and labeled historical data. We pilot a method for testing the stability of these associations, then demonstrate applications of word embeddings for macro-cultural investigation with a longitudinal analysis of the coevolution of gender and class associations in the United States over the 20th century and a comparative analysis of historic distinctions between markers of gender and class in the U.S. and Britain. We argue that the success of these high-dimensional models motivates a move towards "high-dimensional theorizing" of meanings, identities and cultural processes.