Encode Me If You Can: Learning Universal User Representations via Event Sequence Autoencoding

Building universal user representations that capture the essential aspects of user behavior is a crucial task for modern machine learning systems. In real-world applications, a user's historical interactions often serve as the foundation for solving a wide range of predictive tasks, such as churn prediction, recommendations, or lifetime value estimation. Using a task-independent user representation that is effective across all such tasks can reduce the need for task-specific feature engineering and model retraining, leading to more scalable and efficient machine learning pipelines. The goal of the RecSys Challenge 2025 by Synerise was to develop such Universal Behavioral Profiles from logs of past user behavior, which included various types of events such as product purchases, page views, and search queries. We propose a method that transforms the entire user interaction history into a single chronological sequence and trains a GRU-based autoencoder to reconstruct this sequence from a fixed-size vector. If the model can accurately reconstruct the sequence, the latent vector is expected to capture the key behavioral patterns. In addition to this core model, we explored several alternative methods for generating user embeddings and combined them by concatenating their output vectors into a unified representation. This ensemble strategy further improved generalization across diverse downstream tasks and helped our team, ai_lab_recsys, achieve second place in the RecSys Challenge 2025.

Does It Look Sequential? An Analysis of Datasets for Evaluation of Sequential Recommendations

Sequential recommender systems are an important and demanded area of research. Such systems aim to use the order of interactions in a user's history to predict future interactions. The premise is that the order of interactions and sequential patterns play an essential role. Therefore, it is crucial to use datasets that exhibit a sequential structure to evaluate sequential recommenders properly. We apply several methods based on the random shuffling of the user's sequence of interactions to assess the strength of sequential structure across 15 datasets, frequently used for sequential recommender systems evaluation in recent research papers presented at top-tier conferences. As shuffling explicitly breaks sequential dependencies inherent in datasets, we estimate the strength of sequential patterns by comparing metrics for shuffled and original versions of the dataset. Our findings show that several popular datasets have a rather weak sequential structure.