The Telephone Game: Evaluating Semantic Drift in Unified Models

Employing a single, unified model (UM) for both visual understanding (image-to-text: I2T) and and visual generation (text-to-image: T2I) has opened a new direction in Visual Language Model (VLM) research. While UMs can also support broader unimodal tasks (e.g., text-to-text, image-to-image), we focus on the core cross-modal pair T2I and I2T, as consistency between understanding and generation is critical for downstream use. Existing evaluations consider these capabilities in isolation: FID and GenEval for T2I, and benchmarks such as MME, MMBench for I2T. These single-pass metrics do not reveal whether a model that understands a concept can also render it, nor whether meaning is preserved when cycling between image and text modalities. To address this, we introduce the Unified Consistency Framework for Unified Models (UCF-UM), a cyclic evaluation protocol that alternates I2T and T2I over multiple generations to quantify semantic drift. UCF formulates 3 metrics: (i) Mean Cumulative Drift (MCD), an embedding-based measure of overall semantic loss; (ii) Semantic Drift Rate (SDR), that summarizes semantic decay rate; and (iii) Multi-Generation GenEval (MGG), an object-level compliance score extending GenEval. To assess generalization beyond COCO, which is widely used in training; we create a new benchmark ND400, sampled from NoCaps and DOCCI and evaluate on seven recent models. UCF-UM reveals substantial variation in cross-modal stability: some models like BAGEL maintain semantics over many alternations, whereas others like Vila-u drift quickly despite strong single-pass scores. Our results highlight cyclic consistency as a necessary complement to standard I2T and T2I evaluations, and provide practical metrics to consistently assess unified model's cross-modal stability and strength of their shared representations. Code: https://github.com/mollahsabbir/Semantic-Drift-in-Unified-Models