Web IP at Risk: Prevent Unauthorized Real-Time Retrieval by Large Language Models

Protecting cyber Intellectual Property (IP) such as web content is an increasingly critical concern. The rise of large language models (LLMs) with online retrieval capabilities presents a double-edged sword that enables convenient access to information but often undermines the rights of original content creators. As users increasingly rely on LLM-generated responses, they gradually diminish direct engagement with original information sources, significantly reducing the incentives for IP creators to contribute, and leading to a saturating cyberspace with more AI-generated content. In response, we propose a novel defense framework that empowers web content creators to safeguard their web-based IP from unauthorized LLM real-time extraction by leveraging the semantic understanding capability of LLMs themselves. Our method follows principled motivations and effectively addresses an intractable black-box optimization problem. Real-world experiments demonstrated that our methods improve defense success rates from 2.5% to 88.6% on different LLMs, outperforming traditional defenses such as configuration-based restrictions.