Integrated, end-to-end learning of representations and policies remains a cornerstone of deep reinforcement learning (RL). However, to address the challenge of learning effective features from a sparse reward signal, recent trends have shifted towards adding complex auxiliary objectives or fully decoupling the two processes, often at the cost of increased design complexity. This work proposes an alternative to both decoupling and naive end-to-end learning, arguing that performance can be significantly improved by structuring the interaction between distinct perception and control networks with a principled, game-theoretic dynamic. We formalize this dynamic by introducing the Stackelberg Coupled Representation and Reinforcement Learning (SCORER) framework, which models the interaction between perception and control as a Stackelberg game. The perception network (leader) strategically learns features to benefit the control network (follower), whose own objective is to minimize its Bellman error. We approximate the game's equilibrium with a practical two-timescale algorithm. Applied to standard DQN variants on benchmark tasks, SCORER improves sample efficiency and final performance. Our results show that performance gains can be achieved through principled algorithmic design of the perception-control dynamic, without requiring complex auxiliary objectives or architectures.