With the denser distribution of antenna elements, stronger mutual coupling effects would kick in among antenna elements, which would eventually affect the communication performance. Meanwhile, as the holographic array usually has large physical size, the possibility of near-field communication increases. This paper investigates a near-field multi-user downlink HMIMO system and characterizes the spectral efficiency (SE) under the mutual coupling effect over Ricean fading channels. Both perfect and imperfect channel state information (CSI) scenarios are considered. (i) For the perfect CSI case, the mutual coupling and radiation efficiency model are first established. Then, the closed-form SE is derived under maximum ratio transmission (MRT). By comparing the SE between the cases with and without mutual coupling, it is unveiled that the system SE with mutual coupling might outperform that without mutual coupling in the low transmit power regime for a given aperture size. Moreover, it is also unveiled that the inter-user interference cannot be eliminated unless the physical size of the array increases to infinity. Fortunately, the additional distance term in the near-field channel can be exploited for the inter-user interference mitigation, especially for the worst case, where the users' angular positions overlap to a great extent. (ii) For the imperfect CSI case, the channel estimation error is considered for the derivation of the closed-form SE under MRT. It shows that in the low transmit power regime, the system SE can be enhanced by increasing the pilot power and the antenna element density, the latter of which will lead to severe mutual coupling. In the high transmit power regime, increasing the pilot power has a limited effect on improving the system SE. However, increasing the antenna element density remains highly beneficial for enhancing the system SE.