Redefining <Creative> in Dictionary: Towards a Enhanced Semantic Understanding of Creative Generation

Creativity, both in human and diffusion models, remains an inherently abstract concept; thus, simply adding "creative" to a prompt does not yield reliable semantic recognition by the model. In this work, we concretize the abstract notion of "creative" through the TP2O task, which aims to merge two unrelated concepts, and introduce CreTok, redefining "creative" as the token $\texttt{<CreTok>}$. This redefinition offers a more concrete and universally adaptable representation for concept blending. This redefinition occurs continuously, involving the repeated random sampling of text pairs with different concepts and optimizing cosine similarity between target and constant prompts. This approach enables $\texttt{<CreTok>}$ to learn a method for creative concept fusion. Extensive experiments demonstrate that the creative capability enabled by $\texttt{<CreTok>}$ substantially surpasses recent SOTA diffusion models and achieves superior creative generation. CreTok exhibits greater flexibility and reduced time overhead, as $\texttt{<CreTok>}$ can function as a universal token for any concept, facilitating creative generation without retraining.