Audio-driven talking face generation has gained significant attention for applications in digital media and virtual avatars. While recent methods improve audio-lip synchronization, they often struggle with temporal consistency, identity preservation, and customization, especially in long video generation. To address these issues, we propose MAGIC-Talk, a one-shot diffusion-based framework for customizable and temporally stable talking face generation. MAGIC-Talk consists of ReferenceNet, which preserves identity and enables fine-grained facial editing via text prompts, and AnimateNet, which enhances motion coherence using structured motion priors. Unlike previous methods requiring multiple reference images or fine-tuning, MAGIC-Talk maintains identity from a single image while ensuring smooth transitions across frames. Additionally, a progressive latent fusion strategy is introduced to improve long-form video quality by reducing motion inconsistencies and flickering. Extensive experiments demonstrate that MAGIC-Talk outperforms state-of-the-art methods in visual quality, identity preservation, and synchronization accuracy, offering a robust solution for talking face generation.