One of the main goals of robotics and intelligent agent research is to enable natural communication with humans in physically situated settings. While recent work has focused on verbal modes such as language and speech, non-verbal communication is crucial for flexible interaction. We present a framework for generating pointing gestures in embodied agents by combining imitation and reinforcement learning. Using a small motion capture dataset, our method learns a motor control policy that produces physically valid, naturalistic gestures with high referential accuracy. We evaluate the approach against supervised learning and retrieval baselines in both objective metrics and a virtual reality referential game with human users. Results show that our system achieves higher naturalness and accuracy than state-of-the-art supervised models, highlighting the promise of imitation-RL for communicative gesture generation and its potential application to robots.