In this work, we demonstrate that distinctive keys during LLM inference tend to have high attention scores. We explore this phenomenon and propose KeyDiff, a training-free KV cache eviction method based on key similarity. This method facilitates the deployment of LLM-based application requiring long input prompts in resource-constrained environments with limited memory and compute budgets. Unlike other KV cache eviction methods, KeyDiff can process arbitrarily long prompts within strict resource constraints and efficiently generate responses. We demonstrate that KeyDiff computes the optimal solution to a KV cache selection problem that maximizes key diversity, providing a theoretical understanding of KeyDiff. Notably,KeyDiff does not rely on attention scores, allowing the use of optimized attention mechanisms like FlashAttention. We demonstrate the effectiveness of KeyDiff across diverse tasks and models, illustrating a performance gap of less than 0.04\% with 8K cache budget ($\sim$ 23\% KV cache reduction) from the non-evicting baseline on the LongBench benchmark for Llama 3.1-8B and Llama 3.2-3B.