Beyond the Black Box: Integrating Lexical and Semantic Methods in Quantitative Discourse Analysis with BERTopic

Quantitative Discourse Analysis has seen growing adoption with the rise of Large Language Models and computational tools. However, reliance on black box software such as MAXQDA and NVivo risks undermining methodological transparency and alignment with research goals. This paper presents a hybrid, transparent framework for QDA that combines lexical and semantic methods to enable triangulation, reproducibility, and interpretability. Drawing from a case study in historical political discourse, we demonstrate how custom Python pipelines using NLTK, spaCy, and Sentence Transformers allow fine-grained control over preprocessing, lemmatisation, and embedding generation. We further detail our iterative BERTopic modelling process, incorporating UMAP dimensionality reduction, HDBSCAN clustering, and c-TF-IDF keyword extraction, optimised through parameter tuning and multiple runs to enhance topic coherence and coverage. By juxtaposing precise lexical searches with context-aware semantic clustering, we argue for a multi-layered approach that mitigates the limitations of either method in isolation. Our workflow underscores the importance of code-level transparency, researcher agency, and methodological triangulation in computational discourse studies. Code and supplementary materials are available via GitHub.