What is a Fair Diffusion Model? Designing Generative Text-To-Image Models to Incorporate Various Worldviews

Generative text-to-image (GTI) models produce high-quality images from short textual descriptions and are widely used in academic and creative domains. However, GTI models frequently amplify biases from their training data, often producing prejudiced or stereotypical images. Yet, current bias mitigation strategies are limited and primarily focus on enforcing gender parity across occupations. To enhance GTI bias mitigation, we introduce DiffusionWorldViewer, a tool to analyze and manipulate GTI models' attitudes, values, stories, and expectations of the world that impact its generated images. Through an interactive interface deployed as a web-based GUI and Jupyter Notebook plugin, DiffusionWorldViewer categorizes existing demographics of GTI-generated images and provides interactive methods to align image demographics with user worldviews. In a study with 13 GTI users, we find that DiffusionWorldViewer allows users to represent their varied viewpoints about what GTI outputs are fair and, in doing so, challenges current notions of fairness that assume a universal worldview.