Balancing Creativity and Automation: The Influence of AI on Modern Film Production and Dissemination

The integration of Artificial Intelligence(AI) into film production has revolutionized efficiency and creativity, yet it simultaneously raises critical ethical and practical challenges. This study explores the dual impact of AI on modern cinema through three objectives: defining the optimal human-AI relationship, balancing creativity with automation, and developing ethical guidelines. By employing a mixed-method approach combining theoretical frameworks (auteur theory, human-technology relations) and case studies (The Safe Zone, Fast & Furious 7, The Brutalist), the research reveals that positioning AI as an "embodiment tool" rather than an independent "alterity partner" preserves human authorship and artistic integrity. Key findings highlight the risks of surveillance capitalism in AI-driven markets and the ethical dilemmas of deepfake technology. The study concludes with actionable recommendations, including international regulatory frameworks and a Human Control Index (HCI) to quantify AI involvement. These insights aim to guide filmmakers, policymakers, and scholars in navigating the evolving AI-cinema landscape while safeguarding cultural diversity and ethical standards.