Privacy-Preserving Synthetic Review Generation with Diverse Writing Styles Using LLMs

The increasing use of synthetic data generated by Large Language Models (LLMs) presents both opportunities and challenges in data-driven applications. While synthetic data provides a cost-effective, scalable alternative to real-world data to facilitate model training, its diversity and privacy risks remain underexplored. Focusing on text-based synthetic data, we propose a comprehensive set of metrics to quantitatively assess the diversity (i.e., linguistic expression, sentiment, and user perspective), and privacy (i.e., re-identification risk and stylistic outliers) of synthetic datasets generated by several state-of-the-art LLMs. Experiment results reveal significant limitations in LLMs' capabilities in generating diverse and privacy-preserving synthetic data. Guided by the evaluation results, a prompt-based approach is proposed to enhance the diversity of synthetic reviews while preserving reviewer privacy.

A Multi-Faceted Evaluation Framework for Assessing Synthetic Data Generated by Large Language Models

The rapid advancements in generative AI and large language models (LLMs) have opened up new avenues for producing synthetic data, particularly in the realm of structured tabular formats, such as product reviews. Despite the potential benefits, concerns regarding privacy leakage have surfaced, especially when personal information is utilized in the training datasets. In addition, there is an absence of a comprehensive evaluation framework capable of quantitatively measuring the quality of the generated synthetic data and their utility for downstream tasks. In response to this gap, we introduce SynEval, an open-source evaluation framework designed to assess the fidelity, utility, and privacy preservation of synthetically generated tabular data via a suite of diverse evaluation metrics. We validate the efficacy of our proposed framework - SynEval - by applying it to synthetic product review data generated by three state-of-the-art LLMs: ChatGPT, Claude, and Llama. Our experimental findings illuminate the trade-offs between various evaluation metrics in the context of synthetic data generation. Furthermore, SynEval stands as a critical instrument for researchers and practitioners engaged with synthetic tabular data,, empowering them to judiciously determine the suitability of the generated data for their specific applications, with an emphasis on upholding user privacy.