From Bytes to Biases: Investigating the Cultural Self-Perception of Large Language Models

Large language models (LLMs) are able to engage in natural-sounding conversations with humans, showcasing unprecedented capabilities for information retrieval and automated decision support. They have disrupted human-technology interaction and the way businesses operate. However, technologies based on generative artificial intelligence (GenAI) are known to hallucinate, misinform, and display biases introduced by the massive datasets on which they are trained. Existing research indicates that humans may unconsciously internalize these biases, which can persist even after they stop using the programs. This study explores the cultural self-perception of LLMs by prompting ChatGPT (OpenAI) and Bard (Google) with value questions derived from the GLOBE project. The findings reveal that their cultural self-perception is most closely aligned with the values of English-speaking countries and countries characterized by sustained economic competitiveness. Recognizing the cultural biases of LLMs and understanding how they work is crucial for all members of society because one does not want the black box of artificial intelligence to perpetuate bias in humans, who might, in turn, inadvertently create and train even more biased algorithms.

Hypothesis Testing and Machine Learning: Interpreting Variable Effects in Deep Artificial Neural Networks using Cohen's f2

Deep artificial neural networks show high predictive performance in many fields, but they do not afford statistical inferences and their black-box operations are too complicated for humans to comprehend. Because positing that a relationship exists is often more important than prediction in scientific experiments and research models, machine learning is far less frequently used than inferential statistics. Additionally, statistics calls for improving the test of theory by showing the magnitude of the phenomena being studied. This article extends current XAI methods and develops a model agnostic hypothesis testing framework for machine learning. First, Fisher's variable permutation algorithm is tweaked to compute an effect size measure equivalent to Cohen's f2 for OLS regression models. Second, the Mann-Kendall test of monotonicity and the Theil-Sen estimator is applied to Apley's accumulated local effect plots to specify a variable's direction of influence and statistical significance. The usefulness of this approach is demonstrated on an artificial data set and a social survey with a Python sandbox implementation.