Ad Text Classification with Transformer-Based Natural Language Processing Methods

In this study, a natural language processing-based (NLP-based) method is proposed for the sector-wise automatic classification of ad texts created on online advertising platforms. Our data set consists of approximately 21,000 labeled advertising texts from 12 different sectors. In the study, the Bidirectional Encoder Representations from Transformers (BERT) model, which is a transformer-based language model that is recently used in fields such as text classification in the natural language processing literature, was used. The classification efficiencies obtained using a pre-trained BERT model for the Turkish language are shown in detail.

Auto-tagging of Short Conversational Sentences using Transformer Methods

The problem of categorizing short speech sentences according to their semantic features with high accuracy is a subject studied in natural language processing. In this study, a data set created with samples classified in 46 different categories was used. Examples consist of sentences taken from chat conversations between a company's customer representatives and the company's website visitors. The primary purpose is to automatically tag questions and requests from visitors in the most accurate way for 46 predetermined categories for use in a chat application to generate meaningful answers to the questions asked by the website visitors. For this, different BERT models and one GPT-2 model, pre-trained in Turkish, were preferred. The classification performances of the relevant models were analyzed in detail and reported accordingly.