Generating In-store Customer Journeys from Scratch with GPT Architectures

We propose a method that can generate customer trajectories and purchasing behaviors in retail stores simultaneously using Transformer-based deep learning structure. Utilizing customer trajectory data, layout diagrams, and retail scanner data obtained from a retail store, we trained a GPT-2 architecture from scratch to generate indoor trajectories and purchase actions. Additionally, we explored the effectiveness of fine-tuning the pre-trained model with data from another store. Results demonstrate that our method reproduces in-store trajectories and purchase behaviors more accurately than LSTM and SVM models, with fine-tuning significantly reducing the required training data.

Generating Individual Trajectories Using GPT-2 Trained from Scratch on Encoded Spatiotemporal Data

Following Mizuno, Fujimoto, and Ishikawa's research (Front. Phys. 2022), we transpose geographical coordinates expressed in latitude and longitude into distinctive location tokens that embody positions across varied spatial scales. We encapsulate an individual daily trajectory as a sequence of tokens by adding unique time interval tokens to the location tokens. Using the architecture of an autoregressive language model, GPT-2, this sequence of tokens is trained from scratch, allowing us to construct a deep learning model that sequentially generates an individual daily trajectory. Environmental factors such as meteorological conditions and individual attributes such as gender and age are symbolized by unique special tokens, and by training these tokens and trajectories on the GPT-2 architecture, we can generate trajectories that are influenced by both environmental factors and individual attributes.