Applying Psychometrics to Large Language Model Simulated Populations: Recreating the HEXACO Personality Inventory Experiment with Generative Agents

Generative agents powered by Large Language Models demonstrate human-like characteristics through sophisticated natural language interactions. Their ability to assume roles and personalities based on predefined character biographies has positioned them as cost-effective substitutes for human participants in social science research. This paper explores the validity of such persona-based agents in representing human populations; we recreate the HEXACO personality inventory experiment by surveying 310 GPT-4 powered agents, conducting factor analysis on their responses, and comparing these results to the original findings presented by Ashton, Lee, & Goldberg in 2004. Our results found 1) a coherent and reliable personality structure was recoverable from the agents' responses demonstrating partial alignment to the HEXACO framework. 2) the derived personality dimensions were consistent and reliable within GPT-4, when coupled with a sufficiently curated population, and 3) cross-model analysis revealed variability in personality profiling, suggesting model-specific biases and limitations. We discuss the practical considerations and challenges encountered during the experiment. This study contributes to the ongoing discourse on the potential benefits and limitations of using generative agents in social science research and provides useful guidance on designing consistent and representative agent personas to maximise coverage and representation of human personality traits.

Brief analysis of DeepSeek R1 and its implications for Generative AI

In late January 2025, DeepSeek released their new reasoning model (DeepSeek R1); which was developed at a fraction of the cost yet remains competitive with OpenAI's models, despite the US's GPU export ban. This report discusses the model, and what its release means for the field of Generative AI more widely. We briefly discuss other models released from China in recent weeks, their similarities; innovative use of Mixture of Experts (MoE), Reinforcement Learning (RL) and clever engineering appear to be key factors in the capabilities of these models. This think piece has been written to a tight timescale, providing broad coverage of the topic, and serves as introductory material for those looking to understand the model's technical advancements, as well as its place in the ecosystem. Several further areas of research are identified.

Brief analysis of DeepSeek R1 and it's implications for Generative AI

In late January 2025, DeepSeek released their new reasoning model (DeepSeek R1); which was developed at a fraction of the cost yet remains competitive with OpenAI's models, despite the US's GPU export ban. This report discusses the model, and what its release means for the field of Generative AI more widely. We briefly discuss other models released from China in recent weeks, their similarities; innovative use of Mixture of Experts (MoE), Reinforcement Learning (RL) and clever engineering appear to be key factors in the capabilities of these models. This think piece has been written to a tight time-scale, providing broad coverage of the topic, and serves as introductory material for those looking to understand the model's technical advancements, as well as it's place in the ecosystem. Several further areas of research are identified.