How Many Workers to Ask? Adaptive Exploration for Collecting High Quality Labels

Crowdsourcing has been part of the IR toolbox as a cheap and fast mechanism to obtain labels for system development and evaluation. Successful deployment of crowdsourcing at scale involves adjusting many variables, a very important one being the number of workers needed per human intelligence task (HIT). We consider the crowdsourcing task of learning the answer to simple multiple-choice HITs, which are representative of many relevance experiments. In order to provide statistically significant results, one often needs to ask multiple workers to answer the same HIT. A stopping rule is an algorithm that, given a HIT, decides for any given set of worker answers if the system should stop and output an answer or iterate and ask one more worker. Knowing the historic performance of a worker in the form of a quality score can be beneficial in such a scenario. In this paper we investigate how to devise better stopping rules given such quality scores. We also suggest adaptive exploration as a promising approach for scalable and automatic creation of ground truth. We conduct a data analysis on an industrial crowdsourcing platform, and use the observations from this analysis to design new stopping rules that use the workers' quality scores in a non-trivial manner. We then perform a simulation based on a real-world workload, showing that our algorithm performs better than the more naive approaches.