Mind the Gap: Bridging Behavioral Silos with LLMs in Multi-Vertical Recommendations

In multi-vertical e-commerce platforms like DoorDash, relatively newer product verticals such as grocery and retail present a significant opportunity for personalization innovation. A key challenge lies in solving the "cold start" problem for users. This paper introduces a novel framework for enhancing recommendation quality by transferring knowledge from data-rich verticals (e.g., restaurants at DoorDash) to data-sparse ones. We leverage Large Language Models (LLMs) to perform generative inference, synthesizing sparse, high-dimensional features that encapsulate latent user affinities. Specifically, we employ a hierarchical Retrieval-Augmented Generation (RAG) pipeline to derive multi-level taxonomic features from user restaurant order histories and search queries. These generated features, encoding both long-term cross-vertical preferences and short-term intent, are integrated into a production Multi-Task Learning (MTL) ranking model. We demonstrate through extensive offline and online evaluation that this approach significantly improves personalization and engagement in emerging business verticals, effectively bridging the behavioral data gap.

Joint Optimization of Relevance and Engagement in Multi-Task Ranking for E-Commerce with Efficient LLM Supervision

Optimizing industrial search ranking models solely for user engagement signals often introduces systematic biases, prioritizing popular or price-anchored items that may not satisfy semantic intent. We present a production-scale multi-task ranking system that integrates semantic relevance as a primary optimization objective, enabling explicit and controllable relevance-engagement trade-offs. Our architecture employs an ordinal relevance head that predicts cumulative probabilities over relevance thresholds, preserving the inherent ordering of labels. These outputs are integrated with engagement heads through a unified value model scoring function, enabling systematic balancing of semantic quality and short-term behavioral signals. To provide high-quality supervision for this multi-task framework, we utilize fine-tuned lightweight Large Language Models (LLMs) to generate three-level ordinal relevance labels: irrelevant, moderately relevant, and highly relevant. We address challenges regarding label distribution sensitivity and ensure high alignment with human annotations to enable efficient labeling for over 100 million query-item pairs. Evaluation across offline metrics, including NDCG@10, and online A/B experiments demonstrates that our approach significantly improves semantic alignment while preserving core engagement objectives.

Mine and Refine: Optimizing Graded Relevance in E-commerce Search Retrieval

We propose a two-stage "Mine and Refine" contrastive training framework for semantic text embeddings to enhance multi-category e-commerce search retrieval. Large scale e-commerce search demands embeddings that generalize to long tail, noisy queries while adhering to scalable supervision compatible with product and policy constraints. A practical challenge is that relevance is often graded: users accept substitutes or complements beyond exact matches, and production systems benefit from clear separation of similarity scores across these relevance strata for stable hybrid blending and thresholding. To obtain scalable policy consistent supervision, we fine-tune a lightweight LLM on human annotations under a three-level relevance guideline and further reduce residual noise via engagement driven auditing. In Stage 1, we train a multilingual Siamese two-tower retriever with a label aware supervised contrastive objective that shapes a robust global semantic space. In Stage 2, we mine hard samples via ANN and re-annotate them with the policy aligned LLM, and introduce a multi-class extension of circle loss that explicitly sharpens similarity boundaries between relevance levels, to further refine and enrich the embedding space. Robustness is additionally improved through additive spelling augmentation and synthetic query generation. Extensive offline evaluations and production A/B tests show that our framework improves retrieval relevance and delivers statistically significant gains in engagement and business impact.