Extracting textual overlays from social media videos using neural networks

Textual overlays are often used in social media videos as people who watch them without the sound would otherwise miss essential information conveyed in the audio stream. This is why extraction of those overlays can serve as an important meta-data source, e.g. for content classification or retrieval tasks. In this work, we present a robust method for extracting textual overlays from videos that builds up on multiple neural network architectures. The proposed solution relies on several processing steps: keyframe extraction, text detection and text recognition. The main component of our system, i.e. the text recognition module, is inspired by a convolutional recurrent neural network architecture and we improve its performance using synthetically generated dataset of over 600,000 images with text prepared by authors specifically for this task. We also develop a filtering method that reduces the amount of overlapping text phrases using Levenshtein distance and further boosts system's performance. The final accuracy of our solution reaches over 80A% and is au pair with state-of-the-art methods.

SocialML: machine learning for social media video creators

In the recent years, social media have become one of the main places where creative content is being published and consumed by billions of users. Contrary to traditional media, social media allow the publishers to receive almost instantaneous feedback regarding their creative work at an unprecedented scale. This is a perfect use case for machine learning methods that can use these massive amounts of data to provide content creators with inspirational ideas and constructive criticism of their work. In this work, we present a comprehensive overview of machine learning-empowered tools we developed for video creators at Group Nine Media - one of the major social media companies that creates short-form videos with over three billion views per month. Our main contribution is a set of tools that allow the creators to leverage massive amounts of data to improve their creation process, evaluate their videos before the publication and improve content quality. These applications include an interactive conversational bot that allows access to material archives, a Web-based application for automatic selection of optimal video thumbnail, as well as deep learning methods for optimizing headline and predicting video popularity. Our A/B tests show that deployment of our tools leads to significant increase of average video view count by 12.9%. Our additional contribution is a set of considerations collected during the deployment of those tools that can hel