How We Define Harm Impacts Data Annotations: Explaining How Annotators Distinguish Hateful, Offensive, and Toxic Comments

Computational social science research has made advances in machine learning and natural language processing that support content moderators in detecting harmful content. These advances often rely on training datasets annotated by crowdworkers for harmful content. In designing instructions for annotation tasks to generate training data for these algorithms, researchers often treat the harm concepts that we train algorithms to detect - 'hateful', 'offensive', 'toxic', 'racist', 'sexist', etc. - as interchangeable. In this work, we studied whether the way that researchers define 'harm' affects annotation outcomes. Using Venn diagrams, information gain comparisons, and content analyses, we reveal that annotators do not use the concepts 'hateful', 'offensive', and 'toxic' interchangeably. We identify that features of harm definitions and annotators' individual characteristics explain much of how annotators use these terms differently. Our results offer empirical evidence discouraging the common practice of using harm concepts interchangeably in content moderation research. Instead, researchers should make specific choices about which harm concepts to analyze based on their research goals. Recognizing that researchers are often resource constrained, we also encourage researchers to provide information to bound their findings when their concepts of interest differ from concepts that off-the-shelf harmful content detection algorithms identify. Finally, we encourage algorithm providers to ensure their instruments can adapt to contextually-specific content detection goals (e.g., soliciting instrument users' feedback).