There is a niche of companies responsible for intermediating the purchase of large batches of varied products for other companies, for which the main challenge is to perform product description standardization, i.e., matching an item described by a client with a product described in a catalog. The problem is complex since the client's product description may be: (1) potentially noisy; (2) short and uninformative (e.g., missing information about model and size); and (3) cross-language. In this paper, we formalize this problem as a ranking task: given an initial client product specification (query), return the most appropriate standardized descriptions (response). In this paper, we propose TPDR, a two-step Transformer-based Product and Class Description Retrieval method that is able to explore the semantic correspondence between IS and SD, by exploiting attention mechanisms and contrastive learning. First, TPDR employs the transformers as two encoders sharing the embedding vector space: one for encoding the IS and another for the SD, in which corresponding pairs (IS, SD) must be close in the vector space. Closeness is further enforced by a contrastive learning mechanism leveraging a specialized loss function. TPDR also exploits a (second) re-ranking step based on syntactic features that are very important for the exact matching (model, dimension) of certain products that may have been neglected by the transformers. To evaluate our proposal, we consider 11 datasets from a real company, covering different application contexts. Our solution was able to retrieve the correct standardized product before the 5th ranking position in 71% of the cases and its correct category in the first position in 80% of the situations. Moreover, the effectiveness gains over purely syntactic or semantic baselines reach up to 3.7 times, solving cases that none of the approaches in isolation can do by themselves.
In the last few years thousands of scientific papers have investigated sentiment analysis, several startups that measure opinions on real data have emerged and a number of innovative products related to this theme have been developed. There are multiple methods for measuring sentiments, including lexical-based and supervised machine learning methods. Despite the vast interest on the theme and wide popularity of some methods, it is unclear which one is better for identifying the polarity (i.e., positive or negative) of a message. Accordingly, there is a strong need to conduct a thorough apple-to-apple comparison of sentiment analysis methods, \textit{as they are used in practice}, across multiple datasets originated from different data sources. Such a comparison is key for understanding the potential limitations, advantages, and disadvantages of popular methods. This article aims at filling this gap by presenting a benchmark comparison of twenty-four popular sentiment analysis methods (which we call the state-of-the-practice methods). Our evaluation is based on a benchmark of eighteen labeled datasets, covering messages posted on social networks, movie and product reviews, as well as opinions and comments in news articles. Our results highlight the extent to which the prediction performance of these methods varies considerably across datasets. Aiming at boosting the development of this research area, we open the methods' codes and datasets used in this article, deploying them in a benchmark system, which provides an open API for accessing and comparing sentence-level sentiment analysis methods.