Whose Name Comes Up? III: Persona Prompting Effects in LLM-Based Scholar Recommendation

Large language models (LLMs) are increasingly used as scholar recommenders, shaping who is seen as an expert in academia. Existing audits remain English-centric, single discipline, and persona-agnostic, leaving the source of output variability poorly understood. To this end, we propose a benchmark that disentangles the effects of model choice and prompt design on recommendations. We audit 43 LLMs by varying persona prompts (language, location, role-and-task) and context (field, seniority, k). Recommended scholars are compared against Semantic Scholar over six scientific disciplines to measure technical quality (factuality, coverage) and social representativeness (diversity, parity). Basic technical quality is driven by model choice, factuality and parity by context, and diversity by location. South Africa prompts yield less factual lists, while Japan prompts yield highly factual but homogeneous lists skewed toward highly productive scholars. Prompt design is thus a non-trivial axis of LLM-based scholar discovery and should be systematically audited alongside model choice.

Large Language Models as Narrative-Driven Recommenders

Narrative-driven recommenders aim to provide personalized suggestions for user requests expressed in free-form text such as "I want to watch a thriller with a mind-bending story, like Shutter Island." Although large language models (LLMs) have been shown to excel in processing general natural language queries, their effectiveness for handling such recommendation requests remains relatively unexplored. To close this gap, we compare the performance of 38 open- and closed-source LLMs of various sizes, such as LLama 3.2 and GPT-4o, in a movie recommendation setting. For this, we utilize a gold-standard, crowdworker-annotated dataset of posts from reddit's movie suggestion community and employ various prompting strategies, including zero-shot, identity, and few-shot prompting. Our findings demonstrate the ability of LLMs to generate contextually relevant movie recommendations, significantly outperforming other state-of-the-art approaches, such as doc2vec. While we find that closed-source and large-parameterized models generally perform best, medium-sized open-source models remain competitive, being only slightly outperformed by their more computationally expensive counterparts. Furthermore, we observe no significant differences across prompting strategies for most models, underscoring the effectiveness of simple approaches such as zero-shot prompting for narrative-driven recommendations. Overall, this work offers valuable insights for recommender system researchers as well as practitioners aiming to integrate LLMs into real-world recommendation tools.