Assessing the Operational Viability of Foundation Models for Time Series Forecasting

Time series forecasting drives operational decisions in areas like finance, transportation, and energy. While supervised learning approaches achieve strong performance, they require domain-specific training, feature engineering, and ongoing maintenance. Large-scale foundation models have recently emerged as a zero-shot alternative, avoiding task-specific training much like LLMs. In this work, we evaluate foundation models against standard supervised approaches. Rather than focusing solely on aggregate accuracy, we analyze performance across four operational regimes: periodic human-centric systems, physically constrained processes, stochastic financial markets, and heterogeneous demand forecasting. Our results characterize optimal deployment areas. Foundation models perform well in domains with transferable periodic structures and are efficient for cold-start or long-tail scenarios. Conversely, supervised specialists maintain higher precision in systems governed by strict physical constraints. In financial domains, newer foundation models are rapidly closing the performance gap with supervised specialists. We further quantify trade-offs in inference latency, data drift adaptability, and deployment constraints. Finally, we propose a Complexity Router that assigns each series to the optimal model class using empirical features. We demonstrate that this selective routing achieves higher accuracy and significantly lower inference costs compared to deploying a universal foundation model, providing a practical framework for balancing generalization and efficiency.

VALOR: Value-Aware Revenue Uplift Modeling with Treatment-Gated Representation for B2B Sales

B2B sales organizations must identify "persuadable" accounts within zero-inflated revenue distributions to optimize expensive human resource allocation. Standard uplift frameworks struggle with treatment signal collapse in high-dimensional spaces and a misalignment between regression calibration and the ranking of high-value "whales." We introduce VALOR (Value Aware Learning of Optimized (B2B) Revenue), a unified framework featuring a Treatment-Gated Sparse-Revenue Network that uses bilinear interaction to prevent causal signal collapse. The framework is optimized via a novel Cost-Sensitive Focal-ZILN objective that combines a focal mechanism for distributional robustness with a value-weighted ranking loss that scales penalties based on financial magnitude. To provide interpretability for high-touch sales programs, we further derive Robust ZILN-GBDT, a tree based variant utilizing a custom splitting criterion for uplift heterogeneity. Extensive evaluations confirm VALOR's dominance, achieving a 20% improvement in rankability over state-of-the-art methods on public benchmarks and delivering a validated 2.7x increase in incremental revenue per account in a rigorous 4-month production A/B test.