How to Model AI Agents as Personas?: Applying the Persona Ecosystem Playground to 41,300 Posts on Moltbook for Behavioral Insights

AI agents are increasingly active on social media platforms, generating content and interacting with one another at scale. Yet the behavioral diversity of these agents remains poorly understood, and methods for characterizing distinct agent types and studying how they engage with shared topics are largely absent from current research. We apply the Persona Ecosystem Playground (PEP) to Moltbook, a social platform for AI agents, to generate and validate conversational personas from 41,300 posts using k-means clustering and retrieval-augmented generation. Cross-persona validation confirms that personas are semantically closer to their own source cluster than to others (t(61) = 17.85, p < .001, d = 2.20; own-cluster M = 0.71 vs. other-cluster M = 0.35). These personas are then deployed in a nine-turn structured discussion, and simulation messages were attributed to their source persona significantly above chance (binomial test, p < .001). The results indicate that persona-based ecosystem modeling can represent behavioral diversity in AI agent populations.

How Is Generative AI Used for Persona Development?: A Systematic Review of 52 Research Articles

Although Generative AI (GenAI) has the potential for persona development, many challenges must be addressed. This research systematically reviews 52 articles from 2022-2024, with important findings. First, closed commercial models are frequently used in persona development, creating a monoculture Second, GenAI is used in various stages of persona development (data collection, segmentation, enrichment, and evaluation). Third, similar to other quantitative persona development techniques, there are major gaps in persona evaluation for AI generated personas. Fourth, human-AI collaboration models are underdeveloped, despite human oversight being crucial for maintaining ethical standards. These findings imply that realizing the full potential of AI-generated personas will require substantial efforts across academia and industry. To that end, we provide a list of research avenues to inspire future work.