Abstract:AI-generated media is radically changing the way content is both consumed and produced on the internet, and in no place is this potentially more visible than in sexual content. AI-generated sexual content (AIG-SC) is increasingly enabled by an ecosystem of individual AI developers, specialized third-party applications, and foundation model providers. AIG-SC raises a number of concerns from old debates about the line between pornography and obscenity, to newer debates about fair use and labor displacement (in this case, of sex workers), and spurred new regulations to curb the spread of non-consensual intimate imagery (NCII) created using the same technology used to create AIG-SC. However, despite the growing prevalence of AIG-SC, little is known about its creators, their motivations, and what types of content they produce. To inform effective governance in this space, we perform an in-depth study to understand what AIG-SC creators make, along with how and why they make it. Interviews of 28 AIG-SC creators, ranging from hobbyists to entrepreneurs to those who moderate communities of hundreds of thousands of other creators, reveal a wide spectrum of motivations, including sexual exploration, creative expression, technical experimentation, and in a handful of cases, the creation of NCII.
Abstract:AI-Generated (AIG) content has become increasingly widespread by recent advances in generative models and the easy-to-use tools that have significantly lowered the technical barriers for producing highly realistic audio, images, and videos through simple natural language prompts. In response, platforms are adopting provable provenance with platforms recommending AIG to be self-disclosed and signaled to users. However, these indicators may be often missed, especially when they rely solely on visual cues and make them ineffective to users with different sensory abilities. To address the gap, we conducted semi-structured interviews (N=28) with 15 sighted and 13 BLV participants to examine their interaction with AIG content through self-disclosed AI indicators. Our findings reveal diverse mental models and practices, highlighting different strengths and weaknesses of content-based (e.g., title, description) and menu-aided (e.g., AI labels) indicators. While sighted participants leveraged visual and audio cues, BLV participants primarily relied on audio and existing assistive tools, limiting their ability to identify AIG. Across both groups, they frequently overlooked menu-aided indicators deployed by platforms and rather interacted with content-based indicators such as title and comments. We uncovered usability challenges stemming from inconsistent indicator placement, unclear metadata, and cognitive overload. These issues were especially critical for BLV individuals due to the insufficient accessibility of interface elements. We provide practical recommendations and design implications for future AIG indicators across several dimensions.